This is a rare, old We Proudly Serve 7UP sign. It is a rectangular sign with a light green border and the main background color is dark green. In the center of the sign is the 7UP logo with the red square and white bubbles. “7UP” is in white text with black drop shadowing. On the left side, in white text, the sign reads, “we proudly serve…,” and on the right side in white text, the sign reads “…it likes you!” On either side of the red square is a white winged flourish.