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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Marlin Razor Blades Display
  • Pendulum Clock Damaskeene
  • Gillette Porcelain Flange Sign
  • Gillette Razor Display
  • Gillette Tin Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Ojaco Paints Porcelain Flanged Sign
  • Norseman Coal Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • SWP Cover the Earth Die-Cut
  • Dutch Boy Southern Brand Paint Sign
  • Colorado Fence Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Olo Soap Powder Sign
  • Blu-J Broom Display
  • Gold Dust Washing Powder Box
  • Jap Rose Soap Door Push
  • Fairmont Creamery Pot and Pan Scraper
  • White King Soap Signs

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Rusco Elastic Display
  • Dr Scholl's Zino Pads Sign
  • Woman's World Patterns Sign
  • Subotnick & Co Shoes Sign
  • Sewing Supplies Drawer
  • Neon Poll Parrot Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vaseline Display Case
  • Ex-Lax Thermometer
  • Columbia Antiseptic Powder Sign
  • Ex-Lax Door Push
  • Strange's A-1 Crystal Oil Sign
  • Ex-Lax Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Funk's Dairy Butter Sign
  • Ford Tractor Double-Sided Porcelain Sign
  • National Poultry Improvement Plan Sign
  • Wolverine Brand Fertilizers Sign
  • Empire Milker Farm Sign
  • Swift's Fertilizers Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Big Boy Figure
  • Tom's Toasted Peanuts Display Rack
  • Elsie the Borden Cow Sign
  • Hexagonal Glass Planters Jar
  • Larro Cattle Feed Flange Sign
  • Mother's Cookies Display Jar

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Valspar Boat Varnish Sign
    • George Lawrence Dog Chains Sign
    • The Kodak Camera Single-Sided Porcelain Sign
    • Coppertone Thermometer
    • Wesco Dog Chain Sign and Holder
    • Bond and Olin Flashlights and Display

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • No Smoking Single-Sided Porcelain Diecut Sign
    • Ken-L Biskit Sign
    • Health Regulations Single-Sided Porcelain Sign
    • Spitting Is Unlawful Sign
    • Red Rose Door Push
    • Hargrave Secret Service

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Thermometer
    • Western Ammunition Poster
    • Skagg Co Framed Print
    • Winchester Shotgun Shell Thermometer
    • Remington Framed Sign
    • Winchester Shell Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Frozen Coca-Cola Lighted Sign
    • Coca-Cola Winter Scene Sign
    • Royal Crown Cola Patriotic Sign
    • Coca-Cola Bottle Sign
    • Coca-Cola Easy To Take Home Sign
    • Ward's Lime Crush Syrup Dispenser

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Spearmint Gum Sign
      • Light-Up Peters Ice Cream Sign
      • Wrigley's Four Gums Sign
      • Foster's Old Fashion Freeze Sign
      • Wrigley's Gum Sign
      • Tastee-Freez Ice Cream Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Peter Schuyler Cigar Sign
      • Niggerhair Tobacco Tin
      • Honey Bee Snuff
      • Piedmont Cigarette
      • Piedmont Cigarette Single-Sided Porcelain Sign
      • Peg Top Cigar Single-Sided Porcelain Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Firestone Double-Sided Porcelain Curb Sign
      • Magnolia Premium Ethyl Globe
      • Johnson Motor Oil Oil Can Bank
      • Neon Gulf Letters Sign
      • Flite Globe Lenses
      • Spiral Spring Co. Single-Sided Tin Cardboard Back Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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