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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign
  • Pendulum Clock Damaskeene
  • Marlin Razor Blades Display
  • Blue Gillette Blades Thermometer
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Dutch Boy Paints Sign
  • Norseman Coal Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Hardware Store Mileage Sign
  • Dutch Boy Southern Brand Paint Sign
  • Colorado Fence Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Pot and Pan Scraper
  • Blu-J Broom Display
  • Olo Soap Powder Sign
  • Gold Dust Washing Powder Box
  • White King Soap Signs
  • Sunlight Soap Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Sewing Supplies Drawer
  • Tom Sawyer Boys Department Sign
  • Rusco Elastic Display
  • Merrick's Cotton Thread Display
  • Red Goose Shoes Neon Sign
  • Read and White Clothiers Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vaseline Preparations Display
  • Ex-Lax Door Push
  • Vicks Cold Products Door Push
  • Vicks Door Push
  • Mentholatum Sign
  • Alka-Seltzer Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Single-Sided Tin Embossed Self-Framed Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Kow Kare Sign
  • John Deer Farm Equipment Sign
  • Kimball's Charollaise Cattle Sign
  • Choice Seeds Display Box

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Planters Peanut Jar
  • Columbia Bread and Cakes Sign
  • Squirrel Brand Peanuts Display
  • Fishers Sandwiches Satisfy Sign
  • Orange Empire Stores Sign
  • Kellogg's Corn Flakes Bowl Display

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Stephen's Inks Thermometer
    • The Kodak Camera Single-Sided Porcelain Sign
    • Smith Miller Toy Truck
    • Bond and Olin Flashlights and Display
    • Caterpillar Lighted Clock
    • Singer Sewing Machines Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Columbia Records Tin Thermometer In Wood Frame
    • Rarin' To Go Frontier Sign
    • No Smoking Single-Sided Porcelain Diecut Sign
    • Ken-L Biskit Sign
    • Vintage Cash Register
    • Slow Children Single-Sided Tin Embossed Street Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Western Ammunition Poster
    • Western Ammunition Moose Poster
    • Winchester Thermometer
    • Remington Framed Sign
    • Kleanbore Ammunition Sign
    • Skagg Co Framed Print

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Store Sign
    • Waverly Beverage Sign
    • Drink Coca-Cola Button Sign
    • Coca-Cola Fountain Service Sign
    • Coca Cola Serve Yourself Sign
    • Coca-Cola Dispenser

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Spearmint Gum Sign
      • Teaberry Gum Sign
      • Neon Sign for Brown's Ice Cream
      • Dazey Ice Cream Straw Holder
      • Tootsie Roll Candy Sign
      • Wrigley's Spearmint Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Emblem Cigarettes Sign
      • Honey Bee Snuff
      • No Smoking Please Train Sign
      • London Life Turkish Cigarettes Sign
      • Genuine Durham Tobacco Sign
      • Honest Scrap Single-Sided Porcelain Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Noco Motor Oil Round Metal Can
      • Overland Double-Sided Porcelain Oval Sign
      • Panhandle Wide Metal Globe
      • Kerr Mcgee Round Fiber Cans
      • Chevrolet Dealer Wall Cock
      • Mileage Gasoline Single-Sided Tin Embossed Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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