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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Razor Display
  • Pendulum Clock Damaskeene
  • Blue Gillette Blades Thermometer
  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Colorado Fence Sign
  • Federal Yacht Paint Sign
  • Dutch Boy Paints Sign
  • Ojaco Paints Porcelain Flanged Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Gold Dust Framed Paper Poster
  • Babbitt's Cleanser Pot and Pan Scraper
  • Sunlight Soap Sign
  • Gold Dust Washing Powder Box
  • Soap Brand Hanging Signs
  • Jap Rose Soap Door Push

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Little Boy Blue Bluing Display
  • Neon Weather-Bird Shoe Sign
  • Woman's World Patterns Sign
  • Merrick's Cotton Thread Display
  • Tom Sawyer Boys Department Sign
  • Rusco Elastic Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Dr Daniels' Veterinary Medicines Sign
  • NR Laxative Sign
  • Humphreys' Remedies Display
  • Strange's A-1 Crystal Oil Sign
  • Vicks Door Push
  • Vicks Cold Products Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Farm Implements Sign
  • Wolverine Brand Fertilizers Sign
  • Phillips 44 Insecticide Metal Can With Paper Label
  • John Deere Single-Sided Tin Embossed Self-Framed Sign
  • Texaco Farm Lubricants Sign
  • Old Fort Feeds Single-Sided Porcelain Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Merita Bread Sign
  • Sunbeam Bakery Sign
  • Hills Bros. Coffee Thermometer
  • Sauers Flavoring Extracts Display
  • Voigt's Snow Drift Flour Sign
  • IGA Single-Sided Porcelain Diecut Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Eveready Help Wanted Poster
    • Bond and Olin Flashlights and Display
    • Metal Reddy Kilowatt Figurine
    • Staedtler Mars Thermometer
    • Coppertone Thermometer
    • Stephen's Inks Thermometer

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Toy Gun Collection
    • Ladies & Restroom Single-Sided Porcelain Signs
    • Vintage Cash Register
    • Women's Room Porcelain Flange Sign
    • No Smoking Single-Sided Porcelain Diecut Sign
    • Polly Stamps Lighted Clock

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Firearms Round Thermometer
    • Western Ammunition Moose Poster
    • Remington Framed Sign
    • Skagg Co Framed Print
    • Kleanbore Ammunition Sign
    • Remington Game Load Game Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Drink Mission Orange Sign
    • Garage Service Coca-Cola Sign
    • Pool Room Coca-Cola Sign
    • Mountain Dew Sign
    • RC Cola Cafe Sign
    • Drink Coca-Cola Fountain Service Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Doublemint Sign
      • Wrigley's Gum Sign
      • Foster's Old Fashion Freeze Sign
      • Foster's Old Fashion Freeze Sign
      • Tastee-Freez Ice Cream Sign
      • Love Nest Candy Bar Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Phillip Morris Cigarette Clock
      • Mail Pouch Tobacco Thermometer
      • Honest Scrap Single-Sided Porcelain Sign
      • Niggerhair Tobacco Tin
      • Peg Top Cigar Single-Sided Porcelain Sign
      • Folding Piedmont Cigarette Chairs

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Signal Gasoline Sign
      • Gulfpride Cardboard Counter-Top Display
      • Michelin 1959 Poster
      • Chevrolet Wall Clock
      • Pride of Oregon Sign
      • Seaside Gasoline Double-Sided Porcelain Diecut Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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