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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Tin Flange Sign
  • Gillette Razor Display
  • Gillette Porcelain Flange Sign
  • Blue Gillette Blades Thermometer
  • Marlin Razor Blades Display
  • Pendulum Clock Damaskeene

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • Pabst Blue Ribbon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • Colorado Fence Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Norseman Coal Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Gold Dust Framed Paper Poster
  • Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Babbitt's Cleanser Pot and Pan Scraper
  • White King Soap Signs
  • Sunlight Soap Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Tom Sawyer Boys Department Sign
  • Neon Parrot Shoes Sign
  • Merrick's Cotton Thread Display
  • Fink's Overalls Sign
  • Neon Red Goose Shoes Sign
  • Peter's Shoe Store Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Dr Daniels' Veterinary Medicines Sign
  • Vicks Door Push
  • Listerine Antiseptic Thermometer
  • Ex-Lax Thermometer
  • Ex-Lax Porcelain Thermometer
  • Bromo Seltzer Dispenser

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Kow Kare Sign
  • Dairy of Merit Sign
  • Phillips 44 Insecticide Metal Can With Paper Label
  • Model Dairy Barn Sign
  • National Poultry Improvement Plan Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Big Boy Figure
  • White Loaf Baking Powder Sign
  • Antique Planters Peanut Jar
  • Sunbeam Bread Die-Cut Sign
  • Ward's Vitovim Bread Thermometer
  • Crowley's Cow Neon Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Eveready Single-Sided Porcelain Sign
    • Radiola Dealer Hanging Sign
    • Metal Reddy Kilowatt Figurine
    • Parker Pen Lucky Curve Sign
    • Valspar Boat Varnish Sign
    • Wesco Dog Chain Sign and Holder

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Ladies & Restroom Single-Sided Porcelain Signs
    • Columbia Records Tin Thermometer In Wood Frame
    • Nickel Coin Changer Machine
    • Polly Stamps Lighted Clock
    • Ken-L Dog Products Sign
    • Welcome Firemen Cloth Banner

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Game Load Game Poster
    • Skagg Co Framed Print
    • Winchester Thermometer
    • Western Ammunition Poster
    • Western Ammunition Moose Poster
    • Winchester Shotgun Shell Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-cola Bottle Single-Sided Porcelain Self-Framed Sign
    • Coca-Cola Specials Chalkboard
    • Coca-Cola Please Pay Sign
    • Wood Framed Dr. Pepper Sign
    • Coca-Cola Lunch Sign
    • Coca-Cola Cartons Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Teaberry Gum Sign
      • Wrigley's Toy Truck
      • Wrigley's Gum Sign
      • Tastee-Freez Ice Cream Sign
      • Coin-Op Gumball Machine
      • Neon Sign for Brown's Ice Cream

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Mail Pouch Tobacco Thermometer
      • Folding Piedmont Cigarette Chairs
      • Piedmont and Velvet Cigarette Sign
      • Diamond Matches Coin-Operated Machine
      • Randolph Macon Cigars Tin Sign
      • Craven Cigarette Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Oilzum 2-Cycle Motor Oil Sign
      • Super Chevrolet Service Sign
      • Winged Heart Logo Pump Plate
      • GMC Trucks Neon Sign
      • Gloco Oils Single-Sided Porcelain Sign
      • Mobiloil BB and Marvelube 10 Ribbed Oil Bottles

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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