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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Gillette Razor Display
  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign
  • Pendulum Clock Damaskeene
  • Marlin Razor Blades Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Lincoln Paints Porcelain Flange Sign
  • Norseman Coal Sign
  • Hardware Store Mileage Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Dutch Boy Paint Die-Cut
  • Dutch Boy Paints Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Gold Dust Framed Paper Poster
  • Gold Dust Washing Powder Box
  • Olo Soap Powder Sign
  • Pot and Pan Scraper
  • Fairmont Creamery Pot and Pan Scraper
  • Jap Rose Soap Door Push

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Peter's Shoe Store Display
  • Neon Weather-Bird Shoe Sign
  • Merrick's Cotton Thread Display
  • Wear-u-well Shoes Sign
  • Department Store Red Goose Neon Sign
  • Little Boy Blue Bluing Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Luden's Cough Drop Sign
  • Alka-Seltzer Thermometer
  • Vicks Door Push
  • Nature's Remedy Laxative Thermometer
  • Ex-Lax Thermometer
  • Strange's A-1 Crystal Oil Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Model Dairy Barn Sign
  • Oliver Farm Implements Single-Sided Porcelain Sign
  • Phillips 44 Insecticide Metal Can With Paper Label
  • Farmers Buttermilk Sign
  • John Deer Farm Equipment Sign
  • Cletrac Crawler Tractors Single-Sided Porcelain Diecut Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Squirrel Brand Peanuts Display
  • White Loaf Baking Powder Sign
  • Merita Bread Sign
  • Lance Crackers Store Display
  • Columbia Bread and Cakes Sign
  • I-H Flour Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Valspar Boat Varnish Sign
    • George Lawrence Dog Chains Sign
    • Eveready Single-Sided Porcelain Sign
    • Westinghouse Round Lighted Sign
    • Eveready Help Wanted Poster
    • Fairbanks-Morse Windmills Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Women's Room Porcelain Flange Sign
    • Slow Children Single-Sided Tin Embossed Street Sign
    • Rarin' To Go Frontier Sign
    • Nickel Coin Changer Machine
    • Columbia Records Tin Thermometer In Wood Frame
    • Red Rose Door Push

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • NRA Member Sign
    • Winchester Shotgun Shell Thermometer
    • Skagg Co Framed Print
    • Western Ammunition Moose Poster
    • Remington Framed Sign
    • Kleanbore Ammunition Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Carton Display Rack
    • Coca-Cola Decorative Plate
    • Coca-Cola Baseball Sign
    • Jersey-Creme Drink Sign
    • Double Cola Billiards Sign
    • Have a Coke Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • 3 Cent Gumball Machine
      • Teaberry Gum Sign
      • Popsicle Signs
      • Foster's Freeze Sign
      • Candy Countertop Display
      • Velvet Ice Cream Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Great Dane Aluminum Plaques
      • Peter Schuyler Cigar Sign
      • Mail Pouch Tobacco Framed Porcelain Thermometer
      • Chesterfield Cigarettes Door Push
      • Emblem Cigarettes Sign
      • Piedmont Cigarette Single-Sided Porcelain Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Sinclair Power-X Capco Globe
      • Santa Fe Trailways Bus Depot Sign
      • Red Conoco Triangle Sign
      • Mobiloil Embossed Oil Bottle
      • Union 76 Pump Plate
      • Red Crown Hp Metal Globe

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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