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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Ojaco Paints Porcelain Flanged Sign
  • Dutch Boy Paints Sign
  • Norseman Coal Sign
  • Lincoln Paints Porcelain Flange Sign
  • SWP Cover the Earth Die-Cut
  • Dutch Boy Paint Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Blu-J Broom Display
  • Soap Brand Hanging Signs
  • Olo Soap Powder Sign
  • Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Gold Dust Washing Powder Box

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Merrick's Cotton Thread Display
  • Sewing Supplies Drawer
  • Mother Goose Shoes Boxes
  • Department Store Red Goose Neon Sign
  • Fink's Overalls Sign
  • Peter's Shoe Store Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-Lax Porcelain Thermometer
  • NR Laxative Sign
  • Mentholatum Sign
  • Humphreys' Remedies Display
  • Vicks Door Push
  • Vintage Ex-Lax Displays

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Swift's Fertilizers Sign
  • Farm Service Products Single-Sided Tin Sign
  • Old Fort Feeds Single-Sided Porcelain Sign
  • John Deere Farm Implements Sign
  • Wolverine Brand Fertilizers Sign
  • Texaco Farm Lubricants Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Kellogg's Corn Flakes Bowl Display
  • Dutch Baby Milk Sign
  • Antique Planters Peanut Jar
  • Hills Bros Coffee Porcelain Thermometer
  • Hills Bros. Coffee Thermometer
  • Regal Flour Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Smith Miller Toy Truck
    • Parker Pen Lucky Curve Sign
    • Eveready Single-Sided Porcelain Sign
    • Florida Power and Light Company Sign
    • Caterpillar Lighted Clock
    • Westinghouse Round Lighted Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Toy Gun Collection
    • Nickel Coin Changer Machine
    • Ladies & Restroom Single-Sided Porcelain Signs
    • Vintage Cash Register
    • Hargrave Secret Service

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Shell Thermometer
    • Western Ammunition Poster
    • Winchester Thermometer
    • Kleanbore Ammunition Sign
    • Western Ammunition Moose Poster
    • Remington Firearms Round Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Hanging Poster
    • Drink Squeeze Sign
    • Coca-Cola Friendly Circle Portrait
    • Coca-Cola Wall Sign
    • Royal Crown Cola Sign
    • Dr. Pepper Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Tastee-Freez Ice Cream Sign
      • 3 Cent Gumball Machine
      • Ice Cold Coca-Cola Sign
      • Love Nest Candy Bar Sign
      • Colgan's Taffy-Tolu Glass Jar
      • Foster's Freeze Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Craven Cigarette Sign
      • Peter Schuyler Cigar Sign
      • National Cigar Stand Light Fixture
      • Mail Pouch Tobacco Sign
      • Folding Piedmont Cigarette Chairs
      • Safety First Red Man Door Push

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Golden Shell Framed Poster
      • Standard Lubrite Single-Sided Tin Sign
      • Pontiac Lit Tin Embossed Panel & Glass Insert
      • Richfield Capco Globe
      • Yellow-Knight Double-Sided Porcelain Sign
      • Studebaker Single-Sided Porcelain Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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