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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display
  • Pendulum Clock Damaskeene
  • Blue Gillette Blades Thermometer
  • Gillette Tin Flange Sign
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Sign
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Colorado Fence Sign
  • Lincoln Paints Porcelain Flange Sign
  • Dutch Boy Southern Brand Paint Sign
  • Dutch Boy Paints Sign
  • Norseman Coal Sign
  • Ojaco Paints Porcelain Flanged Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Fairmont Creamery Pot and Pan Scraper
  • Babbitt's Cleanser Pot and Pan Scraper
  • Gold Dust Washing Powder Box
  • Olo Soap Powder Sign
  • Blu-J Broom Display
  • Sunlight Soap Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • OshKosh B'Gosh Overalls Sign
  • Little Boy Blue Bluing Display
  • Merrick's Cotton Thread Display
  • Headlights Overalls Sign
  • Neon Parrot Shoes Sign
  • Gold Seal Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vicks Cold Products Door Push
  • Bromo Seltzer Dispenser
  • Vicks Door Push
  • Ex-Lax Thermometer
  • Ex-Lax Door Push
  • Ex-Lax Porcelain Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Kow Kare Sign
  • John Deere Farm Implements Sign
  • Kimball's Charollaise Cattle Sign
  • Hampshires Farm Sign
  • Funk's Dairy Butter Sign
  • Phillips 44 Insecticide Metal Can With Paper Label

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Columbia Bread and Cakes Sign
  • Sunbeam Bread Sign
  • Kellogg's Corn Flakes Bowl Display
  • Ward's Vitovim Bread Thermometer
  • Borden Cow Clock
  • Sunbeam Bread Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Bond and Olin Flashlights and Display
    • Fairbanks-Morse Windmills Sign
    • Florida Power and Light Company Sign
    • Smith Miller Toy Truck
    • George Lawrence Dog Chains Sign
    • Valspar Boat Varnish Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Rarin' To Go Frontier Sign
    • Crown Checks Tin Flange Sign
    • Vintage Cash Register
    • Women's Room Porcelain Flange Sign
    • Vintage Cash Register
    • Vintage Cash Register

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Framed Sign
    • Winchester Shotgun Shell Thermometer
    • Kleanbore Ammunition Sign
    • Western Ammunition Poster
    • Western Ammunition Moose Poster
    • NRA Member Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Donald Duck Soft Drinks Sign
    • Dr. Pepper Drink Sign
    • Drink Coca Cola Sign
    • Coca-Cola Arrow Sign
    • Drink Coca-Cola In Bottles Sign
    • Dr Pepper Advertising Clock

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Neon Sign for Brown's Ice Cream
      • Foster's Old Fashion Freeze Sign
      • Popsicle Signs
      • Wrigley's Four Gums Sign
      • Teaberry Gum Sign
      • Wrigley's Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Oronite Lighter Fluid Dispenser
      • Craven Cigarette Sign
      • Piedmont Cigarette
      • Piedmont Cigarette Single-Sided Porcelain Sign
      • Mail Pouch Tobacco Thermometer
      • King Oscar Cigar Stand-up Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Oldsmobile Single-Sided Porcelain Sign
      • Universal Battery Thermometer
      • Phillips 66 Tires Sign
      • Mustang Oil Sign
      • Dodge Trucks Sign
      • Dodge Plymouth Neon Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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