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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign
  • Marlin Razor Blades Display
  • Blue Gillette Blades Thermometer
  • Gillette Razor Display
  • Pendulum Clock Damaskeene

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Dutch Boy Paint Die-Cut
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • SWP Cover the Earth Die-Cut
  • Hardware Store Mileage Sign
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • Lincoln Paints Porcelain Flange Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • White King Soap Signs
  • Soap Brand Hanging Signs
  • Sunlight Soap Sign
  • Blu-J Broom Display
  • Jap Rose Soap Door Push
  • Fairmont Creamery Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Rusco Elastic Display
  • Fink's Overalls Sign
  • Merrick's Cotton Thread Store Display
  • Sewing Supplies Drawer
  • Wear-u-well Shoes Sign
  • Woman's World Patterns Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-lax Single-Sided Porcelain Sign
  • Bromo Seltzer Dispenser
  • Ex-Lax Thermometer
  • Dr Caldwell's Syrup Pepsin Door Push
  • Cole's Nerve and Blood Tonic Sign
  • Ex-Lax Round Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • National Poultry Improvement Plan Sign
  • Wolverine Brand Fertilizers Sign
  • Funk's Dairy Butter Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Empire Milker Farm Sign
  • Old Fort Feeds Single-Sided Porcelain Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • I-H Flour Sign
  • Sauers Flavoring Extracts Display
  • 1935 Glass Planters Display
  • Lance Crackers Store Display
  • Tom's Toasted Peanuts Display Rack
  • Crowley's Cow Neon Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Coppertone Thermometer
    • Eveready Single-Sided Porcelain Sign
    • Singer Sewing Machines Sign
    • Bond and Olin Flashlights and Display
    • Smith Miller Toy Truck
    • Stephen's Inks Thermometer

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Interlux Marine Paints Sign
    • Rawleighs Tin Flange Sign
    • Vintage Cash Register
    • Spitting Is Unlawful Sign
    • Women's Room Porcelain Flange Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Western Ammunition Moose Poster
    • Winchester Shell Thermometer
    • Skagg Co Framed Print
    • Western Ammunition Poster
    • Winchester Thermometer
    • NRA Member Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Royal Crown Cola Sign
    • Coca-Cola Play Refreshed Sign
    • Coca-Cola Policeman Sign
    • Coca Cola Easy to Carry Sign
    • Coca-Cola Friendly Circle Portrait
    • Early Hires Root Beer Single-Sided Tin Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Four Gums Sign
      • Coin-Op Gumball Machine
      • Love Nest Candy Bar Sign
      • 3 Cent Gumball Machine
      • Foster's Old Fashion Freeze Sign
      • Wrigley's Gum Display Clock

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Piedmont Cigarette Single-Sided Porcelain Sign
      • Chesterfield Cigarettes Door Push
      • Great Dane Aluminum Plaques
      • King Oscar Cigar Stand-up Sign
      • Niggerhair Tobacco Tin
      • Genuine Durham Tobacco Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Tydol Gasoline Double-Sided Porcelain Sign
      • Evinrude Tin Sign
      • Lee Tires Single-Sided Tin Vertical Wood-Back Sign
      • Union 76 Ashtray & Phillips 66 Paperweight
      • United Motors Service Single-Sided Tin Sign
      • Oldsmobile Neon Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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