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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Marlin Razor Blades Display
  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Gillette Razor Display
  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy
  • Pabst Blue Ribbon Sign
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Norseman Coal Sign
  • Colorado Fence Sign
  • Dutch Boy Paints Sign
  • Dutch Boy Southern Brand Paint Sign
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • SWP Cover the Earth Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Soap Brand Hanging Signs
  • Fairmont Creamery Pot and Pan Scraper
  • Gold Dust Framed Paper Poster
  • Blu-J Broom Display
  • Pot and Pan Scraper
  • Olo Soap Powder Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Merrick's Cotton Thread Store Display
  • Tom Sawyer Boys Department Sign
  • Headlights Overalls Sign
  • Sewing Supplies Drawer
  • Mother Goose Shoes Boxes
  • Dr Scholl's Zino Pads Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • NR Laxative Sign
  • Nature's Remedy Laxative Thermometer
  • Alka-Seltzer Thermometer
  • Ex-Lax Porcelain Thermometer
  • Ex-Lax Door Push
  • Ex-lax Single-Sided Porcelain Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Model Dairy Barn Sign
  • Choice Seeds Display Box
  • Texaco Farm Lubricants Sign
  • John Deere Single-Sided Tin Embossed Sign
  • Wolverine Brand Fertilizers Sign
  • Old Fort Feeds Single-Sided Porcelain Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Lance Crackers Store Display
  • Maxwell House Coffee Sign
  • Reach For Sunbeam Bread Sign
  • Columbia Bread and Cakes Sign
  • Merita Bread Sign
  • Standby Tomato Juice Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Parker Pen Lucky Curve Sign
    • Staedtler Mars Thermometer
    • Caterpillar Lighted Clock
    • Eveready Single-Sided Porcelain Sign
    • Wesco Dog Chain Sign and Holder
    • Singer Sewing Machines Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Pinkerton's National Detective Agency Sign
    • Interlux Marine Paints Sign
    • Ladies & Restroom Single-Sided Porcelain Signs
    • Welcome Firemen Cloth Banner
    • Vintage Cash Register

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Western Ammunition Moose Poster
    • Remington Framed Sign
    • Remington Game Load Game Poster
    • Winchester Shell Thermometer
    • Skagg Co Framed Print
    • Remington Firearms Round Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Sign
    • Pepsi-Cola Fountain Dispenser
    • Frostie Root Beer Sign
    • Dr Pepper Station Scene Sign
    • Whistle Soda Strip Sign
    • Coca-Cola Coffee Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Spearmint Gum Sign
      • Dazey Ice Cream Straw Holder
      • Light-Up Peters Ice Cream Sign
      • Tootsie Rolls Chewy Candy Sign
      • Velvet Ice Cream Sign
      • Teaberry Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Mail Pouch Tobacco Framed Porcelain Thermometer
      • Peg Top Cigar Single-Sided Porcelain Sign
      • Duke's Mixture Tobacco Sign
      • Folding Piedmont Cigarette Chairs
      • Diamond Matches Coin-Operated Machine
      • Coin-Op Match Dispenser

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Hillman Sunbeam Single-Sided Porcelain Sign
      • Champion Spark Plug Sign
      • Gargoyle Mobiloil Sign
      • Southland Pump Plate
      • Mobilgas Hp Metal Globe
      • Quaker State Oil Strip Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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