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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Pendulum Clock Damaskeene
  • Blue Gillette Blades Thermometer
  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • Dutch Boy Paints Sign
  • Colorado Fence Sign
  • Norseman Coal Sign
  • Dutch Boy Southern Brand Paint Sign
  • Ojaco Paints Porcelain Flanged Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Babbitt's Cleanser Pot and Pan Scraper
  • Pot and Pan Scraper
  • Gold Dust Framed Paper Poster
  • Fairmont Creamery Pot and Pan Scraper
  • Sunlight Soap Sign
  • Gold Dust Washing Powder Box

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Neon Weather-Bird Shoe Sign
  • Woman's World Patterns Sign
  • Dr Scholl's Zino Pads Sign
  • Neon Poll Parrot Shoes Sign
  • The Friendly Five Store Sign
  • Little Boy Blue Bluing Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-lax Single-Sided Porcelain Sign
  • Listerine Antiseptic Thermometer
  • Vintage Ex-Lax Displays
  • Vicks Door Push
  • Columbia Antiseptic Powder Sign
  • Alka-Seltzer Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Kraft Chicken Single-Sided Tin Embossed Diecut Sign
  • Greenwood Seed Corn Sign
  • Texaco Farm Lubricants Sign
  • Old Fort Feeds Single-Sided Porcelain Sign
  • Wolverine Brand Fertilizers Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Coin-Op Peanut Machine
  • Kellogg's Corn Flakes Bowl Display
  • Lipton's Instant Cocoa Sign
  • Planters Salted Peanuts Jar
  • Sunbeam Bread Sign
  • IGA Single-Sided Porcelain Diecut Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Smith Miller Toy Truck
    • Florida Power and Light Company Sign
    • Singer Sewing Machines Sign
    • Wesco Dog Chain Sign and Holder
    • The Kodak Camera Single-Sided Porcelain Sign
    • Fairbanks-Morse Windmills Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Fleet Bros Department Store Sign
    • Slow Children Single-Sided Tin Embossed Street Sign
    • Vintage Cash Register
    • Vintage Cash Register
    • Columbia Records Tin Thermometer In Wood Frame
    • No Smoking Single-Sided Porcelain Diecut Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Thermometer
    • Remington Framed Sign
    • Winchester Shotgun Shell Thermometer
    • NRA Member Sign
    • Skagg Co Framed Print
    • Western Ammunition Moose Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Beverage Department Door Push
    • Coca-Cola thermometer
    • Coca-Cola Arrow Cooler Sign
    • Pepsi-Cola Sign
    • Coca-Cola Coffee Sign
    • Orange Crush Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Gum Sign
      • Wrigley's Spearmint Gum Sign
      • Schrafft's Chocolates Sign
      • Coin-Op Gumball Machine
      • Borden's Ice Cream Thermometer
      • Tastee-Freez Ice Cream Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Chesterfield Cigarettes Door Push
      • Great Dane Aluminum Plaques
      • Piedmont Cigarette Single-Sided Porcelain Sign
      • Fil-ur-liter Lighter Fluid Dispenser
      • Yellow Model Tobacco Sign
      • Waitt & Bond Blackstone Cigar Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Have More Fun This Summer Framed Poster
      • Pontiac Service Sign
      • Gulf Marine White Pump Plate
      • Hudson Parts and Service Sign
      • Pennzoil Sound Your Z Sign
      • Cities Service Double-Sided Porcelain Diecut Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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