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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Gillette Razor Display
  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Dutch Boy Paints Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Dutch Boy Southern Brand Paint Sign
  • SWP Cover the Earth Die-Cut
  • Ojaco Paints Porcelain Flanged Sign
  • Dutch Boy Paint Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Babbitt's Cleanser Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Sunlight Soap Sign
  • Gold Dust Washing Powder Box
  • Pot and Pan Scraper
  • Fairmont Creamery Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • OshKosh B'Gosh Overalls Sign
  • The Friendly Five Store Sign
  • Neon Poll Parrot Shoes Sign
  • Red Goose Shoes Neon Sign
  • Fink's Overalls Sign
  • Subotnick & Co Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vicks Remedy Thermometer
  • Vaseline Display Case
  • Ex-lax Single-Sided Porcelain Sign
  • Luden's Cough Drop Sign
  • Ex-Lax Thermometer
  • Ex-Lax Porcelain Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Single-Sided Tin Embossed Sign
  • Cletrac Crawler Tractors Single-Sided Porcelain Diecut Sign
  • Choice Seeds Display Box
  • Empire Milker Farm Sign
  • Model Dairy Barn Sign
  • John Deere Farm Implements Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Red Rooster Single-Sided Porcelain Sign
  • Ronald McDonald Die-Cut Sign
  • Squirrel Brand Peanuts Display
  • Sunbeam Bread Die-Cut Sign
  • Navarre Golden Sun Coffee Tin Advertising Scoop
  • Lance Crackers Display

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Metal Reddy Kilowatt Figurine
    • Parker Pen Lucky Curve Sign
    • Coppertone Thermometer
    • Florida Power and Light Company Sign
    • Singer Sewing Machines Sign
    • Staedtler Mars Thermometer

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Ken-L Biskit Sign
    • Women's Room Porcelain Flange Sign
    • Toy Gun Collection
    • Crown Checks Tin Flange Sign
    • No Smoking Single-Sided Porcelain Diecut Sign
    • Hargrave Secret Service

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Thermometer
    • Winchester Shell Thermometer
    • Winchester Shotgun Shell Thermometer
    • Western Ammunition Poster
    • Western Ammunition Moose Poster
    • Remington Firearms Round Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Dr. Pepper Sign
    • Coke for Me Too Sign
    • Coca-Cola Bottle White Button Sign
    • Frozen Coke Display
    • Whistle Drink Sign
    • Coca-Cola Take Home A Carton Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Gum Display Clock
      • Wrigley's Gum Sign
      • Tootsie Roll Candy Sign
      • Wrigley's Toy Truck
      • Love Nest Candy Bar Sign
      • Coin-Op Gumball Machine

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Helmar Cigarettes Porcelain Die-Cut Flange Sign
      • Phillip Morris Cigarette Clock
      • Piedmont and Velvet Cigarette Sign
      • Niggerhair Tobacco Tin
      • Duke's Mixture Tobacco Sign
      • National Cigar Stand Light Fixture

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Jay B Rhodes & D.D. Lewis Embossed Oil Bottles
      • Southland Pump Plate
      • Richfield Hi-Octane Hp Metal Globe
      • Pontiac Neon Sign
      • Aztec Neon Clock
      • Shell Aviation Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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