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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Pendulum Clock Damaskeene
  • Marlin Razor Blades Display
  • Gillette Razor Display
  • Blue Gillette Blades Thermometer
  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • SWP Cover the Earth Die-Cut
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Colorado Fence Sign
  • Hardware Store Mileage Sign
  • Ojaco Paints Porcelain Flanged Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Gold Dust Washing Powder Box
  • Sunlight Soap Sign
  • White King Soap Signs
  • Pot and Pan Scraper
  • Soap Brand Hanging Signs
  • Jap Rose Soap Door Push

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Tom Sawyer Boys Department Sign
  • Dr Scholl's Zino Pads Sign
  • Neon Weather-Bird Shoe Sign
  • Neon Poll Parrot Shoes Sign
  • Headlights Overalls Sign
  • Little Boy Blue Bluing Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vicks Door Push
  • Vaseline Preparations Display
  • Lash's Bitters Sign
  • Columbia Antiseptic Powder Sign
  • Alka-Seltzer Thermometer
  • Ex-Lax Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Single-Sided Tin Embossed Sign
  • John Deere Farm Implements Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Old Fort Feeds Single-Sided Porcelain Sign
  • Empire Milker Farm Sign
  • Wolverine Brand Fertilizers Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Columbia Bread and Cakes Sign
  • Regal Flour Sign
  • Ronald McDonald Die-Cut Sign
  • Sunbeam Bread Sign
  • Borden Cow Clock
  • Gold Milk Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Singer Sewing Machines Sign
    • Parker Pen Lucky Curve Sign
    • Valspar Boat Varnish Sign
    • Eveready Single-Sided Porcelain Sign
    • Staedtler Mars Thermometer
    • Eveready Help Wanted Poster

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Fleet Bros Department Store Sign
    • Vintage Cash Register
    • National Fish Depot Trade Sign
    • Spitting Is Unlawful Sign
    • Vintage Cash Register

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Skagg Co Framed Print
    • Western Ammunition Poster
    • Remington Firearms Round Thermometer
    • NRA Member Sign
    • Kleanbore Ammunition Sign
    • Western Ammunition Moose Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Royal Crown Cola Sign
    • Orange Crush Drink Sign
    • Early Coca-Cola Vending Machine
    • Coca-Cola Concessions Cooler
    • Coca-Cola Gas Price Sign
    • Coca-Cola Submarine Sandwich Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Gum Sign
      • Borden's Ice Cream Thermometer
      • Wrigley's Four Gums Sign
      • Ice Cold Coca-Cola Sign
      • Wrigley's Chewing Gum Sign
      • Wrigley's Spearmint Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Duke's Mixture Tobacco Sign
      • Coin-Op Match Dispenser
      • Randolph Macon Cigars Tin Sign
      • London Life Turkish Cigarettes Sign
      • Old Gold Cigarettes Sign
      • Safety First Red Man Door Push

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Atlas Anti-Freeze Thermometer
      • Pennfield Motor Oil Sign
      • Miller Tires Double-Sided Tin Diecut Sign
      • Vespa Double-Sided Porcelain Sign
      • Union 76 Service Sign
      • Icy-flo Oil Double-Sided Lollipop Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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