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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Marlin Razor Blades Display
  • Gillette Razor Display
  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign
  • Pendulum Clock Damaskeene
  • Blue Gillette Blades Thermometer

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Dutch Boy Paints Sign
  • Hardware Store Mileage Sign
  • Lincoln Paints Porcelain Flange Sign
  • SWP Cover the Earth Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Jap Rose Soap Door Push
  • Gold Dust Washing Powder Box
  • Pot and Pan Scraper
  • Fairmont Creamery Pot and Pan Scraper
  • Blu-J Broom Display
  • Olo Soap Powder Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • The Friendly Five Store Sign
  • Merrick's Cotton Thread Display
  • Read and White Clothiers Sign
  • Red Goose Shoes Neon Sign
  • Woman's World Patterns Sign
  • Chadwick's Sewing Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vicks Door Push
  • Luden's Cough Drop Sign
  • Dr Caldwell's Syrup Pepsin Door Push
  • Cole's Nerve and Blood Tonic Sign
  • Vicks Door Push
  • Nature's Remedy Laxative Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Oliver Farm Implements Single-Sided Porcelain Sign
  • Conkeys First Aid Product Sign
  • Cletrac Crawler Tractors Single-Sided Porcelain Diecut Sign
  • Ford Tractor Double-Sided Porcelain Sign
  • Phillips 44 Insecticide Metal Can With Paper Label
  • Kimball's Charollaise Cattle Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • 1935 Glass Planters Display
  • Borden Cow Clock
  • Fishers Sandwiches Satisfy Sign
  • IGA Single-Sided Porcelain Diecut Sign
  • Tom's Sandwiches Machine
  • Clear Glass Planter

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • George Lawrence Dog Chains Sign
    • Bond and Olin Flashlights and Display
    • Eveready Help Wanted Poster
    • Metal Reddy Kilowatt Figurine
    • Coppertone Thermometer
    • Westinghouse Round Lighted Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Slow Children Single-Sided Tin Embossed Street Sign
    • Ken-L Dog Products Sign
    • Vintage Cash Register
    • Fleet Bros Department Store Sign
    • Women's Room Porcelain Flange Sign
    • Knight Products Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Thermometer
    • Remington Framed Sign
    • NRA Member Sign
    • Kleanbore Ammunition Sign
    • Winchester Shell Thermometer
    • Remington Firearms Round Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Lighted Clock
    • Coca-Cola Mileage Tracker
    • Coca-Cola Lunch Sign
    • Drink Coca-Cola Single-Sided Tin Sign
    • Ice Cold Coca Cola Served Here Sign
    • Dual Fountain Coca-Cola Soda Dispenser

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Gum Sign
      • Love Nest Candy Bar Sign
      • Wrigley's Four Gums Sign
      • Wrigley's Spearmint Gum Sign
      • Ice Cold Coca-Cola Sign
      • Candy Countertop Display

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Oronite Lighter Fluid Dispenser
      • Craven Cigarette Sign
      • Mail Pouch Tobacco Thermometer
      • Chesterfield Cigarettes Door Push
      • No Smoking Please Train Sign
      • London Life Turkish Cigarettes Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Lion Oil & Gas Sign
      • Phillips 66 Battery Sign
      • Time Super Gasoline Sign
      • Fordson Auto Sales and Service Sign
      • Greyhound Lines Clock
      • UsCap Tire Double-Sided Tin Diecut Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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