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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Colorado Fence Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Lincoln Paints Porcelain Flange Sign
  • SWP Cover the Earth Die-Cut
  • Dutch Boy Paint Die-Cut
  • Hardware Store Mileage Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Olo Soap Powder Sign
  • White King Soap Signs
  • Babbitt's Cleanser Pot and Pan Scraper
  • Fairmont Creamery Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Gold Dust Washing Powder Box

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Neon Poll Parrot Shoes Sign
  • Tom Sawyer Boys Department Sign
  • Neon Parrot Shoes Sign
  • Red Goose Shoes Neon Sign
  • Little Boy Blue Bluing Display
  • Mother Goose Shoes Boxes

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Strange's A-1 Crystal Oil Sign
  • Dr Caldwell's Syrup Pepsin Door Push
  • Cole's Nerve and Blood Tonic Sign
  • Vicks Door Push
  • Ex-Lax Thermometer
  • Listerine Antiseptic Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Single-Sided Tin Embossed Self-Framed Sign
  • Hampshires Farm Sign
  • Kraft Chicken Single-Sided Tin Embossed Diecut Sign
  • Empire Milker Farm Sign
  • John Deere Single-Sided Tin Embossed Sign
  • Conkeys First Aid Product Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Tom's Toasted Peanuts Display Rack
  • Voigt's Snow Drift Flour Sign
  • Dutch Baby Milk Sign
  • Hinz's Coffee String Holder
  • Glass Planters Peanut Jar
  • Planters Salted Peanuts Jar

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Valspar Boat Varnish Sign
    • Radiola Dealer Hanging Sign
    • Wesco Dog Chain Sign and Holder
    • The Kodak Camera Single-Sided Porcelain Sign
    • Caterpillar Lighted Clock
    • Singer Sewing Machines Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • No Smoking Single-Sided Porcelain Diecut Sign
    • Hargrave Secret Service
    • Toy Gun Collection
    • Nickel Coin Changer Machine
    • Gaines Dog Food Dealer Sign
    • Red Rose Door Push

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Game Load Game Poster
    • NRA Member Sign
    • Winchester Thermometer
    • Kleanbore Ammunition Sign
    • Skagg Co Framed Print
    • Winchester Shell Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Dual Fountain Coca-Cola Soda Dispenser
    • Grapette Soda Aluminum Flange Sign
    • Garage Service Coca-Cola Sign
    • Coca-Cola Clown Sign
    • Frozen Coca-Cola Lighted Sign
    • Join The Swing To Pepsi-Cola Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Spearmint Gum Sign
      • Light-Up Peters Ice Cream Sign
      • Wrigley's Spearmint Gum Sign
      • Foster's Old Fashion Freeze Sign
      • Candy Countertop Display
      • Lilly Ice Cream Advertisement

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Helmar Cigarettes Porcelain Die-Cut Flange Sign
      • Old Gold Cigarettes Sign
      • Oronite Lighter Fluid Dispenser
      • Chesterfield Cigarettes Door Push
      • Niggerhair Tobacco Tin
      • Honest Scrap Single-Sided Porcelain Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Sinclair H-C Gasoline Sign
      • Trucks Single-Sided Porcelain Sign
      • Time Super Gasoline Sign
      • Mobiloil Outboard Oil and Cardboard Carrier
      • XL Excells Single-Sided Tin Sign
      • Indian Gasoline Pump Plate

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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