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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Pendulum Clock Damaskeene
  • Marlin Razor Blades Display
  • Gillette Porcelain Flange Sign
  • Blue Gillette Blades Thermometer
  • Gillette Razor Display
  • Gillette Tin Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • Pabst Blue Ribbon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Ojaco Paints Porcelain Flanged Sign
  • Dutch Boy Paints Sign
  • Hardware Store Mileage Sign
  • SWP Cover the Earth Die-Cut
  • Dutch Boy Southern Brand Paint Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • White King Soap Signs
  • Gold Dust Washing Powder Box
  • Jap Rose Soap Door Push
  • Olo Soap Powder Sign
  • Pot and Pan Scraper
  • Babbitt's Cleanser Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Mother Goose Shoes Boxes
  • Read and White Clothiers Sign
  • Neon Red Goose Shoes Sign
  • Neon Parrot Shoes Sign
  • Merrick's Cotton Thread Store Display
  • Woman's World Patterns Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vicks Remedy Thermometer
  • Vicks Cold Products Door Push
  • Dr Daniels' Veterinary Medicines Sign
  • Bromo Seltzer Dispenser
  • Ex-Lax Thermometer
  • Ex-Lax Porcelain Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Old Fort Feeds Single-Sided Porcelain Sign
  • Oliver Farm Implements Single-Sided Porcelain Sign
  • Florida Citrus Exchange Sign
  • Kow Kare Sign
  • Choice Seeds Display Box
  • National Poultry Improvement Plan Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Red Rooster Single-Sided Porcelain Sign
  • Gold Milk Sign
  • Lipton's Instant Cocoa Sign
  • Dutch Baby Milk Sign
  • Planters Fertilizers Sign
  • Navarre Golden Sun Coffee Tin Advertising Scoop

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • George Lawrence Dog Chains Sign
    • Coppertone Thermometer
    • Smith Miller Toy Truck
    • Parker Pen Lucky Curve Sign
    • Eveready Single-Sided Porcelain Sign
    • Valspar Boat Varnish Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Women's Room Porcelain Flange Sign
    • Toy Gun Collection
    • Vintage Cash Register
    • Hargrave Secret Service
    • Polly Stamps Lighted Clock
    • National Fish Depot Trade Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Thermometer
    • Winchester Shotgun Shell Thermometer
    • Remington Framed Sign
    • Western Ammunition Moose Poster
    • Skagg Co Framed Print
    • Remington Game Load Game Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Royal Crown Cola Sign
    • NuGrape Swimsuit Sign
    • Coca-Cola Square Clock
    • NuGrape Soda Sign
    • Coca-Cola Your Thirst Takes Wings Sign
    • Dr Pepper The Vogue for 44 Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Popsicle Signs
      • Wrigley's Spearmint Gum Sign
      • Colgan's Taffy-Tolu Glass Jar
      • Tastee-Freez Ice Cream Sign
      • Foster's Old Fashion Freeze Sign
      • Tootsie Roll Candy Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • National Cigar Stand Light Fixture
      • Honest Scrap Single-Sided Porcelain Sign
      • King Oscar Cigar Stand-up Sign
      • Folding Piedmont Cigarette Chairs
      • Piedmont Cigarette
      • Piedmont and Velvet Cigarette Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Gulfpride Cardboard Counter-Top Display
      • Cities Service Glass Globe
      • Santa Fe Trailways Bus Depot Sign
      • Perfect Circle Piston Rings Single-Sided Sign
      • United Gasoline Super Charged Globe
      • Kerr Mcgee Round Fiber Cans

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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