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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign
  • Pendulum Clock Damaskeene
  • Blue Gillette Blades Thermometer
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Lincoln Paints Porcelain Flange Sign
  • SWP Cover the Earth Die-Cut
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Colorado Fence Sign
  • Dutch Boy Paints Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • White King Soap Signs
  • Pot and Pan Scraper
  • Soap Brand Hanging Signs
  • Fairmont Creamery Pot and Pan Scraper
  • Sunlight Soap Sign
  • Olo Soap Powder Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Department Store Red Goose Neon Sign
  • Tom Sawyer Boys Department Sign
  • Peter's Shoe Store Display
  • Chadwick's Sewing Display
  • Sewing Supplies Drawer
  • Red Goose Shoes Neon Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Lash's Bitters Sign
  • Vicks Va-Tro-Nol Sign
  • Ex-Lax Thermometer
  • Ex-Lax Thermometer
  • Vicks Door Push
  • Strange's A-1 Crystal Oil Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Sunkist Fruits and Vegetables Sign
  • National Poultry Improvement Plan Sign
  • Cletrac Crawler Tractors Single-Sided Porcelain Diecut Sign
  • Empire Milker Farm Sign
  • Dairy of Merit Sign
  • John Deere Farm Implements Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • C F Sauers Display Cabinet
  • Wooden Planters Box
  • Radiant Roast Coffee Sign
  • Morton Salt Thermometer
  • Campbell's Soup Display
  • White Bear Coffee Plaster Figurine

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Wesco Dog Chain Sign and Holder
    • Coppertone Thermometer
    • Stephen's Inks Thermometer
    • Parker Pen Lucky Curve Sign
    • Radiola Dealer Hanging Sign
    • Bond and Olin Flashlights and Display

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Ken-L Biskit Sign
    • Vintage Cash Register
    • Women's Room Porcelain Flange Sign
    • Knight Products Sign
    • Interlux Marine Paints Sign
    • Vintage Cash Register

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Western Ammunition Moose Poster
    • Winchester Shotgun Shell Thermometer
    • Skagg Co Framed Print
    • Remington Framed Sign
    • Western Ammunition Poster
    • Remington Firearms Round Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Serve Coke at Home Sign Sign
    • Dr. Pepper Sign
    • Coca-Cola Sign Topper
    • Coca-Cola Hilda with Roses Hanger
    • Hires Root Beer Sign
    • Coca-Cola Hot Dog Shop Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Four Gums Sign
      • Popsicle Signs
      • Foster's Old Fashion Freeze Sign
      • Borden's Ice Cream Thermometer
      • Teaberry Gum Sign
      • Love Nest Candy Bar Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Peg Top Cigar Single-Sided Porcelain Sign
      • London Life Turkish Cigarettes Sign
      • National Cigar Stand Light Fixture
      • King Oscar Cigar Stand-up Sign
      • Oronite Lighter Fluid Dispenser
      • Emblem Cigarettes Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Veb Minol & Brookins Embossed Oil Bottles
      • Mitchell Car Double-Sided Porcelain Sign
      • Richfield Hp Globe
      • Pratts Single-Sided Porcelain Sign In Oak Frame
      • Specialized Lubrication Service Sign
      • Neon Pontiac Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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