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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Razor Display
  • Marlin Razor Blades Display
  • Gillette Porcelain Flange Sign
  • Blue Gillette Blades Thermometer
  • Gillette Tin Flange Sign
  • Pendulum Clock Damaskeene

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • Colorado Fence Sign
  • Norseman Coal Sign
  • Hardware Store Mileage Sign
  • Dutch Boy Paints Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Babbitt's Cleanser Pot and Pan Scraper
  • Sunlight Soap Sign
  • Gold Dust Washing Powder Box
  • White King Soap Signs
  • Gold Dust Framed Paper Poster
  • Fairmont Creamery Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Gold Seal Shoes Sign
  • Chadwick's Sewing Display
  • Department Store Red Goose Neon Sign
  • Read and White Clothiers Sign
  • Neon Weather-Bird Shoe Sign
  • Rusco Elastic Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-Lax Door Push
  • Ex-Lax Thermometer
  • Vicks Door Push
  • Cole's Nerve and Blood Tonic Sign
  • Dr Daniels' Veterinary Medicines Sign
  • Ex-Lax Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • National Poultry Improvement Plan Sign
  • Oliver Farm Implements Single-Sided Porcelain Sign
  • Florida Citrus Exchange Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Kow Kare Sign
  • Farm Service Products Single-Sided Tin Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Sunbeam Bread Sign
  • Gold Milk Sign
  • Sauers Flavoring Extracts Display
  • Planters Peanuts Glass Jar
  • Kellogg's Corn Flakes Bowl Display
  • Time Out for Tom's Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Parker Pen Lucky Curve Sign
    • Stephen's Inks Thermometer
    • Metal Reddy Kilowatt Figurine
    • Eveready Single-Sided Porcelain Sign
    • Valspar Boat Varnish Sign
    • Radiola Dealer Hanging Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Crown Checks Tin Flange Sign
    • Ken-L Dog Products Sign
    • Fleet Bros Department Store Sign
    • Health Regulations Single-Sided Porcelain Sign
    • Knight Products Sign
    • Ladies & Restroom Single-Sided Porcelain Signs

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Game Load Game Poster
    • Winchester Shotgun Shell Thermometer
    • Winchester Shell Thermometer
    • Kleanbore Ammunition Sign
    • NRA Member Sign
    • Skagg Co Framed Print

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Red Drink Coca-Cola Door Push
    • Coca-Cola Sign
    • Pepsi-Cola Sign
    • Pepsi-Cola Sign
    • Coca-Cola Sign
    • Dr. Pepper Metal Thermometer

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Doublemint Sign
      • Foster's Old Fashion Freeze Sign
      • Wrigley's Gum Sign
      • Borden's Ice Cream Thermometer
      • Dazey Ice Cream Straw Holder
      • Velvet Ice Cream Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Peg Top Cigar Single-Sided Porcelain Sign
      • Fil-ur-liter Lighter Fluid Dispenser
      • Phillip Morris Cigarette Clock
      • Peter Schuyler Cigar Sign
      • Old Gold Cigarettes Sign
      • Piedmont Cigarette

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Oil Can Selection
      • Chevrolet Clock
      • Socony Double-Sided Porcelain Paddle Sign
      • Interloc Single-Sided Tin Embossed Sign
      • Humble Station Rest Room Sign
      • Sinclair H-C Gasoline Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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