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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Marlin Razor Blades Display
  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • Dutch Boy Southern Brand Paint Sign
  • Lincoln Paints Porcelain Flange Sign
  • Norseman Coal Sign
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • Ojaco Paints Porcelain Flanged Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Jap Rose Soap Door Push
  • Gold Dust Framed Paper Poster
  • Soap Brand Hanging Signs
  • White King Soap Signs
  • Sunlight Soap Sign
  • Fairmont Creamery Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Merrick's Cotton Thread Display
  • Neon Poll Parrot Shoes Sign
  • Read and White Clothiers Sign
  • The Friendly Five Store Sign
  • Merrick's Cotton Thread Store Display
  • Rusco Elastic Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Dr Daniels' Veterinary Medicines Sign
  • Ex-Lax Thermometer
  • Ex-Lax Door Push
  • Alka-Seltzer Thermometer
  • Vicks Door Push
  • Vicks Va-Tro-Nol Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • National Poultry Improvement Plan Sign
  • John Deer Farm Equipment Sign
  • Texaco Farm Lubricants Sign
  • Swift's Fertilizers Sign
  • Wolverine Brand Fertilizers Sign
  • Oliver Farm Implements Single-Sided Porcelain Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Wooden Planters Box
  • Vintage Dairy Queen Menu
  • Planters Peanut Glass Jar
  • Voigt's Snow Drift Flour Sign
  • Fishers Sandwiches Satisfy Sign
  • Time Out for Tom's Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Eveready Help Wanted Poster
    • Westinghouse Round Lighted Sign
    • Coppertone Thermometer
    • Bond and Olin Flashlights and Display
    • Smith Miller Toy Truck
    • Valspar Boat Varnish Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Health Regulations Single-Sided Porcelain Sign
    • Rio Rattler Movie Poster
    • Vintage Cash Register
    • Rawleighs Tin Flange Sign
    • Toy Gun Collection

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Thermometer
    • Winchester Shotgun Shell Thermometer
    • Kleanbore Ammunition Sign
    • NRA Member Sign
    • Winchester Shell Thermometer
    • Western Ammunition Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Soda Dispenser Sign
    • Shop Refreshed Coca-Cola Sign
    • Red Rock Cola Thermometer
    • Coca-Cola Pretty Girl Sign
    • Coca-Cola Bottle with Label Sign
    • Whistle Orange Soda Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Gum Sign
      • Wrigley's Doublemint Sign
      • Lilly Ice Cream Advertisement
      • Teaberry Gum Sign
      • Tootsie Rolls Chewy Candy Sign
      • Wrigley's Gum Display Clock

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Peg Top Cigar Single-Sided Porcelain Sign
      • Honest Scrap Single-Sided Porcelain Sign
      • Mecca Cigarettes Sign
      • Diamond Matches Coin-Operated Machine
      • Randolph Macon Cigars Tin Sign
      • Craven Cigarette Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Super Greyhound Motor Fuel Sign
      • Delco Yellow Cap Battery Sign
      • Hillman Sunbeam Single-Sided Porcelain Sign
      • Bardahl Lighted Clock
      • Standard Lubrite Single-Sided Tin Sign
      • Shell Waxed Cardboard Winter-Front

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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