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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign
  • Pendulum Clock Damaskeene
  • Blue Gillette Blades Thermometer
  • Gillette Razor Display
  • Marlin Razor Blades Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Steinerbru Ale Beer Neon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Dutch Boy Paint Die-Cut
  • SWP Cover the Earth Die-Cut
  • Dutch Boy Southern Brand Paint Sign
  • Norseman Coal Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Fairmont Creamery Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Babbitt's Cleanser Pot and Pan Scraper
  • Blu-J Broom Display
  • Sunlight Soap Sign
  • Gold Dust Framed Paper Poster

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Gold Seal Shoes Sign
  • Rusco Elastic Display
  • Dr Scholl's Zino Pads Sign
  • Sewing Supplies Drawer
  • Chadwick's Sewing Display
  • Little Boy Blue Bluing Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-lax Single-Sided Porcelain Sign
  • Ex-Lax Thermometer
  • Mentholatum Sign
  • Vicks Door Push
  • Columbia Antiseptic Powder Sign
  • Vicks Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Sunkist Fruits and Vegetables Sign
  • John Deere Single-Sided Tin Embossed Sign
  • Dairy of Merit Sign
  • John Deere Dealer Neon Sign
  • John Deere Farm Implements Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Campbell's Soup Display
  • White Loaf Baking Powder Sign
  • Sunbeam Bakery Sign
  • Sunbeam Brand Bread Sign
  • Sunbeam Bread Sign
  • Voigt's Snow Drift Flour Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Staedtler Mars Thermometer
    • Stephen's Inks Thermometer
    • Metal Reddy Kilowatt Figurine
    • Florida Power and Light Company Sign
    • The Kodak Camera Single-Sided Porcelain Sign
    • Westinghouse Round Lighted Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Comet Coin-Op Slot Machine
    • National Fish Depot Trade Sign
    • Vintage Cash Register
    • Polly Stamps Lighted Clock
    • Vintage Cash Register
    • Dr Ross Dog and Cat Food Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • NRA Member Sign
    • Winchester Shotgun Shell Thermometer
    • Western Ammunition Moose Poster
    • Kleanbore Ammunition Sign
    • Skagg Co Framed Print
    • Remington Firearms Round Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Lighted Sign
    • Drink Coca-Cola Bar Sign
    • Hires Root Beer Single-Sided Tin Tacker Sign
    • Coca-Cola Door Pull
    • Drink Coca Cola Sign
    • Ward's Lime Crush Syrup Dispenser

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Schrafft's Chocolates Sign
      • Tootsie Roll Candy Sign
      • Lilly Ice Cream Advertisement
      • Foster's Freeze Sign
      • Neon Sign for Brown's Ice Cream
      • Wrigley's Spearmint Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Phillip Morris Cigarette Clock
      • Piedmont Cigarette Single-Sided Porcelain Sign
      • London Life Turkish Cigarettes Sign
      • Niggerhair Tobacco Tin
      • Honey Bee Snuff
      • Chesterfield Cigarettes Door Push

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Rocor Gasoline Lp Metal Globe
      • Jaguar Double-Sided Porcelain Sign
      • Heccolene Oils Flat Metal Can
      • Texaco Towel Cabinet
      • Richfield Oil Eagle Sign
      • Golden West Oil Company Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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