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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Pendulum Clock Damaskeene
  • Gillette Razor Display
  • Blue Gillette Blades Thermometer
  • Gillette Porcelain Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Colorado Fence Sign
  • Norseman Coal Sign
  • Federal Yacht Paint Sign
  • SWP Cover the Earth Die-Cut
  • Ojaco Paints Porcelain Flanged Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Gold Dust Framed Paper Poster
  • Blu-J Broom Display
  • Fairmont Creamery Pot and Pan Scraper
  • White King Soap Signs
  • Gold Dust Washing Powder Box
  • Jap Rose Soap Door Push

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Rusco Elastic Display
  • Chadwick's Sewing Display
  • Sewing Supplies Drawer
  • Dr Scholl's Zino Pads Sign
  • Subotnick & Co Shoes Sign
  • Headlights Overalls Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Nature's Remedy Laxative Thermometer
  • Bromo Seltzer Dispenser
  • Vicks Va-Tro-Nol Sign
  • Humphreys' Remedies Display
  • Vicks Cold Products Door Push
  • Vicks Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Phillips 44 Insecticide Metal Can With Paper Label
  • Texaco Farm Lubricants Sign
  • Kimball's Charollaise Cattle Sign
  • Ford Tractor Double-Sided Porcelain Sign
  • Oliver Farm Implements Single-Sided Porcelain Sign
  • Cletrac Crawler Tractors Single-Sided Porcelain Diecut Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Time Out for Tom's Sign
  • Hills Bros. Coffee Thermometer
  • Sunbeam Bread Standing Sign
  • C F Sauers Display Cabinet
  • Sunbeam Bread Sign
  • Mother's Cookies Display Jar

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • The Kodak Camera Single-Sided Porcelain Sign
    • Eveready Single-Sided Porcelain Sign
    • Smith Miller Toy Truck
    • Wesco Dog Chain Sign and Holder
    • Valspar Boat Varnish Sign
    • Westinghouse Round Lighted Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Dr Ross Dog and Cat Food Sign
    • Vintage Cash Register
    • Rio Rattler Movie Poster
    • Pinkerton's National Detective Agency Sign
    • Hargrave Secret Service
    • National Fish Depot Trade Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Skagg Co Framed Print
    • Winchester Shell Thermometer
    • Kleanbore Ammunition Sign
    • Western Ammunition Poster
    • Remington Game Load Game Poster
    • NRA Member Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Quencho Sign
    • Dr. Pepper Metal Thermometer
    • Fountain Service Coca-Cola Sign
    • Pick-up 12 Coca-Cola Sign
    • Coca-Cola Door Push Sign
    • Coca-Cola Lunch Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Candy Countertop Display
      • Teaberry Gum Sign
      • Foster's Freeze Sign
      • Schrafft's Chocolates Sign
      • Coin-Op Gumball Machine
      • 3 Cent Gumball Machine

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Yellow Model Tobacco Sign
      • Waitt & Bond Blackstone Cigar Sign
      • Coin-Op Match Dispenser
      • Cigars Stained Glass Trade Sign
      • Piedmont and Velvet Cigarette Sign
      • Piedmont Cigarette

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Five Motor Oil Round Metal Cans
      • White Rose Ethyl Opb Milkglass Globe
      • Richfield Hp Metal Globe
      • Blue Crown Opc Milkglass Globe
      • Oldsmobile Porcelain Flange Sign
      • Lee Tires Single-Sided Tin Vertical Wood-Back Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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