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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Razor Display
  • Blue Gillette Blades Thermometer
  • Gillette Tin Flange Sign
  • Marlin Razor Blades Display
  • Gillette Porcelain Flange Sign
  • Pendulum Clock Damaskeene

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • Dutch Boy Paints Sign
  • Colorado Fence Sign
  • Ojaco Paints Porcelain Flanged Sign
  • SWP Cover the Earth Die-Cut
  • Hardware Store Mileage Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Sunlight Soap Sign
  • Fairmont Creamery Pot and Pan Scraper
  • Soap Brand Hanging Signs
  • White King Soap Signs

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Little Boy Blue Bluing Display
  • Mother Goose Shoes Boxes
  • Rusco Elastic Display
  • Woman's World Patterns Sign
  • Tom Sawyer Boys Department Sign
  • Wear-u-well Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-Lax Door Push
  • Vicks Va-Tro-Nol Sign
  • Listerine Antiseptic Thermometer
  • Strange's A-1 Crystal Oil Sign
  • Vicks Remedy Thermometer
  • Luden's Cough Drop Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Single-Sided Tin Embossed Self-Framed Sign
  • Dairy of Merit Sign
  • Texaco Farm Lubricants Sign
  • John Deer Farm Equipment Sign
  • Farm Service Products Single-Sided Tin Sign
  • Hampshires Farm Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • C F Sauers Display Cabinet
  • Lance Crackers Display
  • Sunbeam Bakery Sign
  • Sauers Flavoring Extracts Display
  • Radiant Roast Coffee Sign
  • Big Boy Figure

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Metal Reddy Kilowatt Figurine
    • Stephen's Inks Thermometer
    • Staedtler Mars Thermometer
    • Coppertone Thermometer
    • Eveready Help Wanted Poster
    • Valspar Boat Varnish Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Fleet Bros Department Store Sign
    • Women's Room Porcelain Flange Sign
    • Rarin' To Go Frontier Sign
    • Ladies & Restroom Single-Sided Porcelain Signs
    • National Fish Depot Trade Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Framed Sign
    • Winchester Shotgun Shell Thermometer
    • Western Ammunition Poster
    • Western Ammunition Moose Poster
    • Skagg Co Framed Print
    • NRA Member Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Entertain Your Thirst Coca-Cola Sign
    • Sun Spot Flange Sign
    • Hires Root Beer Plastic Clock
    • Yellow Coca-Cola Toy Truck
    • Coca-Cola Diner Sign
    • Drink Coca-Cola Button Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Dazey Ice Cream Straw Holder
      • Lilly Ice Cream Advertisement
      • Wrigley's Gum Sign
      • Popsicle Signs
      • Ice Cold Coca-Cola Sign
      • Wrigley's Spearmint Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • National Cigar Stand Light Fixture
      • Randolph Macon Cigars Tin Sign
      • Honest Scrap Single-Sided Porcelain Sign
      • Duke's Mixture Tobacco Sign
      • Peter Schuyler Cigar Sign
      • Mail Pouch Tobacco Framed Porcelain Thermometer

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Derby Men's Rest Room Sign
      • Hancock Round Grease Can
      • Kendall Double-Sided Tin Sign
      • Sinclair Aircraft Sign
      • OK Used Cars Sign
      • Unoco Motor Oil Single-Sided Tin Embossed Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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