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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Gillette Razor Display
  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign
  • Marlin Razor Blades Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy
  • Steinerbru Ale Beer Neon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • Dutch Boy Paint Die-Cut
  • Federal Yacht Paint Sign
  • SWP Cover the Earth Die-Cut
  • Hardware Store Mileage Sign
  • Dutch Boy Southern Brand Paint Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Blu-J Broom Display
  • Jap Rose Soap Door Push
  • Babbitt's Cleanser Pot and Pan Scraper
  • White King Soap Signs
  • Soap Brand Hanging Signs
  • Olo Soap Powder Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Wear-u-well Shoes Sign
  • Red Goose Shoes Neon Sign
  • Mother Goose Shoes Boxes
  • The Friendly Five Store Sign
  • Tom Sawyer Boys Department Sign
  • Neon Red Goose Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-Lax Door Push
  • Lash's Bitters Sign
  • Nature's Remedy Laxative Thermometer
  • Vicks Door Push
  • Ex-Lax Round Sign
  • Ex-Lax Porcelain Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Oliver Farm Implements Single-Sided Porcelain Sign
  • Kimball's Charollaise Cattle Sign
  • Florida Citrus Exchange Sign
  • Kow Kare Sign
  • Old Fort Feeds Single-Sided Porcelain Sign
  • Sunkist Fruits and Vegetables Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • White Bear Coffee Plaster Figurine
  • Huntley & Palmer Ginger Nuts Sign
  • Orange Empire Stores Sign
  • Reach For Sunbeam Bread Sign
  • Hexagonal Glass Planters Jar
  • Big Boy Figure

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Caterpillar Lighted Clock
    • Radiola Dealer Hanging Sign
    • Bond and Olin Flashlights and Display
    • Eveready Single-Sided Porcelain Sign
    • The Kodak Camera Single-Sided Porcelain Sign
    • Wesco Dog Chain Sign and Holder

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Spitting Is Unlawful Sign
    • Vintage Cash Register
    • Ladies & Restroom Single-Sided Porcelain Signs
    • Toy Gun Collection
    • Dr Ross Dog and Cat Food Sign
    • Ken-L Biskit Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Western Ammunition Poster
    • Winchester Shotgun Shell Thermometer
    • Remington Framed Sign
    • NRA Member Sign
    • Winchester Thermometer
    • Skagg Co Framed Print

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Barq's Root Beer Thermometer
    • Coca-Cola Classic Sign
    • Coca-Cola Service Sign
    • Ice Cold Coca Cola Cup Sign
    • Drink Dr. Pepper Sign
    • Take Home a Carton Coca-Cola Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Toy Truck
      • Tootsie Roll Candy Sign
      • Light-Up Peters Ice Cream Sign
      • 3 Cent Gumball Machine
      • Dazey Ice Cream Straw Holder
      • Wrigley's Chewing Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Genuine Durham Tobacco Sign
      • Piedmont and Velvet Cigarette Sign
      • Duke's Mixture Tobacco Sign
      • Folding Piedmont Cigarette Chairs
      • Star Tobacco Sign
      • Oronite Lighter Fluid Dispenser

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Nash Motor Cars Thermometer
      • Oldfield Tires Tin Flange Sign
      • Hudson Double-Sided Porcelain Sign
      • OK Used Car Neon Sign
      • Toy Busses Display
      • Chevrolet Logo Die-Cut  Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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