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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign
  • Pendulum Clock Damaskeene
  • Gillette Razor Display
  • Marlin Razor Blades Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Lincoln Paints Porcelain Flange Sign
  • Dutch Boy Paints Sign
  • Dutch Boy Paint Die-Cut
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Federal Yacht Paint Sign
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Blu-J Broom Display
  • Babbitt's Cleanser Pot and Pan Scraper
  • Olo Soap Powder Sign
  • White King Soap Signs
  • Gold Dust Washing Powder Box
  • Fairmont Creamery Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • The Friendly Five Store Sign
  • Woman's World Patterns Sign
  • Sewing Supplies Drawer
  • Chadwick's Sewing Display
  • Red Goose Shoes Neon Sign
  • Dr Scholl's Zino Pads Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-Lax Thermometer
  • Lash's Bitters Sign
  • Listerine Antiseptic Thermometer
  • Vicks Remedy Thermometer
  • Ex-Lax Door Push
  • Dr Caldwell's Syrup Pepsin Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Greenwood Seed Corn Sign
  • John Deere Farm Implements Sign
  • Kraft Chicken Single-Sided Tin Embossed Diecut Sign
  • Sunkist Fruits and Vegetables Sign
  • John Deere Single-Sided Tin Embossed Self-Framed Sign
  • Cletrac Crawler Tractors Single-Sided Porcelain Diecut Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Lipton's Instant Cocoa Sign
  • Planters Peanut Jar
  • I-H Flour Sign
  • Regal Flour Thermometer
  • Squirrel Brand Peanuts Display
  • Tom's Sandwiches Machine

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Eveready Help Wanted Poster
    • Coppertone Thermometer
    • Caterpillar Lighted Clock
    • Wesco Dog Chain Sign and Holder
    • Singer Sewing Machines Sign
    • Bond and Olin Flashlights and Display

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Rarin' To Go Frontier Sign
    • Ken-L Biskit Sign
    • Vintage Cash Register
    • Crown Checks Tin Flange Sign
    • Slow Children Single-Sided Tin Embossed Street Sign
    • Polly Stamps Lighted Clock

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Shell Thermometer
    • Skagg Co Framed Print
    • Western Ammunition Poster
    • NRA Member Sign
    • Winchester Thermometer
    • Western Ammunition Moose Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Whistle Soda Strip Sign
    • Hires Root Beer Single-Sided Tin Tacker Sign
    • Orange Crush Sign
    • Hamilton Beach
    • Drink Mission Orange Sign
    • Coca-Cola Bottle with Label Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Foster's Old Fashion Freeze Sign
      • Wrigley's Chewing Gum Sign
      • Lilly Ice Cream Advertisement
      • Wrigley's Gum Sign
      • Wrigley's Gum Sign
      • Tastee-Freez Ice Cream Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Honey Bee Snuff
      • Piedmont Cigarette
      • Fil-ur-liter Lighter Fluid Dispenser
      • Old Gold Cigarettes Sign
      • Piedmont Cigarette Single-Sided Porcelain Sign
      • Coin-Op Match Dispenser

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Gulf Marine White Pump Plate
      • Shamrock Oil Metal Cans
      • Neon Chevrolet Super Service Sign
      • Diesel-fuel Lp Metal Globe
      • Grey-rock Tin Flange Sign
      • Spark Plug Display Case

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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