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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Pendulum Clock Damaskeene
  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign
  • Marlin Razor Blades Display
  • Gillette Razor Display
  • Blue Gillette Blades Thermometer

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Dutch Boy Paints Sign
  • Federal Yacht Paint Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Hardware Store Mileage Sign
  • Norseman Coal Sign
  • Dutch Boy Paint Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Jap Rose Soap Door Push
  • Sunlight Soap Sign
  • Gold Dust Framed Paper Poster
  • Soap Brand Hanging Signs
  • Pot and Pan Scraper
  • Fairmont Creamery Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Neon Poll Parrot Shoes Sign
  • Peter's Shoe Store Display
  • The Friendly Five Store Sign
  • Gold Seal Shoes Sign
  • Woman's World Patterns Sign
  • Subotnick & Co Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Listerine Antiseptic Thermometer
  • Ex-Lax Thermometer
  • Vaseline Preparations Display
  • Ex-Lax Thermometer
  • Ex-Lax Round Sign
  • NR Laxative Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Swift's Fertilizers Sign
  • Kraft Chicken Single-Sided Tin Embossed Diecut Sign
  • Funk's Dairy Butter Sign
  • Phillips 44 Insecticide Metal Can With Paper Label
  • John Deere Farm Implements Sign
  • John Deere Single-Sided Tin Embossed Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Planters Peanut Jars
  • White Loaf Baking Powder Sign
  • Tom's Snacks Sign
  • Lance Crackers Sign
  • Sunkist Single-Sided Porcelain Sign
  • Standby Tomato Juice Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Eveready Help Wanted Poster
    • Parker Pen Lucky Curve Sign
    • The Kodak Camera Single-Sided Porcelain Sign
    • Stephen's Inks Thermometer
    • Eveready Single-Sided Porcelain Sign
    • Westinghouse Round Lighted Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Hargrave Secret Service
    • Health Regulations Single-Sided Porcelain Sign
    • National Fish Depot Trade Sign
    • Vintage Cash Register
    • Slow Children Single-Sided Tin Embossed Street Sign
    • Rawleighs Tin Flange Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Firearms Round Thermometer
    • Western Ammunition Moose Poster
    • Remington Framed Sign
    • Kleanbore Ammunition Sign
    • Western Ammunition Poster
    • Winchester Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Sign
    • Coca-Cola Friendly Circle Portrait
    • Drink Pepsi-Cola Sign
    • Coca-Cola Swimming Pool Poster
    • Coca-Cola Arrow Button Sign
    • Donald Duck Soft Drinks Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Spearmint Gum Sign
      • Ice Cold Coca-Cola Sign
      • Velvet Ice Cream Sign
      • Wrigley's Toy Truck
      • Borden's Ice Cream Thermometer
      • Popsicle Signs

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Fada Radio Single-Sided Porcelain Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Cigars Stained Glass Trade Sign
      • Mecca Cigarettes Sign
      • London Life Turkish Cigarettes Sign
      • Mail Pouch Tobacco Thermometer
      • Great Dane Aluminum Plaques
      • Craven Cigarette Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Ford Double-Sided Porcelain Diecut Sign
      • Neon Hudson Car Sign
      • Veedol Motor Oil Sign
      • Tydol Flying A Pump Plate
      • Pure Brand Gas Glass Globe
      • Trucks Single-Sided Porcelain Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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