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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Pendulum Clock Damaskeene
  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display
  • Blue Gillette Blades Thermometer
  • Gillette Razor Display
  • Gillette Tin Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Dutch Boy Southern Brand Paint Sign
  • Federal Yacht Paint Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Lincoln Paints Porcelain Flange Sign
  • Norseman Coal Sign
  • Dutch Boy Paints Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • White King Soap Signs
  • Sunlight Soap Sign
  • Blu-J Broom Display
  • Babbitt's Cleanser Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Tom Sawyer Boys Department Sign
  • Red Goose Shoes Neon Sign
  • Dr Scholl's Zino Pads Sign
  • Fink's Overalls Sign
  • Neon Poll Parrot Shoes Sign
  • Subotnick & Co Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-Lax Porcelain Thermometer
  • Ex-Lax Thermometer
  • Vicks Door Push
  • Ex-Lax Door Push
  • Ex-Lax Round Sign
  • Vicks Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Old Fort Feeds Single-Sided Porcelain Sign
  • Texaco Farm Lubricants Sign
  • Kow Kare Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Hampshires Farm Sign
  • Phillips 44 Insecticide Metal Can With Paper Label

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Glass Squirrel Salted Peanut Jar
  • Kellogg's Corn Flakes Bowl Display
  • Hills Bros. Coffee Thermometer
  • Merita Bread Sign
  • Planters Fertilizers Sign
  • Sunbeam Bakery Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Eveready Single-Sided Porcelain Sign
    • The Kodak Camera Single-Sided Porcelain Sign
    • Singer Sewing Machines Sign
    • Coppertone Thermometer
    • Fairbanks-Morse Windmills Sign
    • Smith Miller Toy Truck

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Columbia Records Tin Thermometer In Wood Frame
    • Crown Checks Tin Flange Sign
    • Red Rose Door Push
    • Dr Ross Dog and Cat Food Sign
    • Comet Coin-Op Slot Machine
    • Ken-L Biskit Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Firearms Round Thermometer
    • Winchester Shell Thermometer
    • Winchester Shotgun Shell Thermometer
    • Western Ammunition Poster
    • Western Ammunition Moose Poster
    • Remington Game Load Game Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Whistle Soda Strip Sign
    • Coca-Cola Porcelain Flange Sign
    • Coca Cola Serve Yourself Sign
    • Drink Coca-Cola Round Sign
    • Green Coca-Cola Bottle Sign
    • Coca-Cola thermometer

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Four Gums Sign
      • Schrafft's Chocolates Sign
      • Candy Countertop Display
      • 3 Cent Gumball Machine
      • Popsicle Signs
      • Wrigley's Gum Display Clock

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Peg Top Cigar Single-Sided Porcelain Sign
      • Safety First Red Man Door Push
      • Emblem Cigarettes Sign
      • Folding Piedmont Cigarette Chairs
      • Helmar Cigarettes Porcelain Die-Cut Flange Sign
      • Honest Scrap Single-Sided Porcelain Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Standard Oil Company Double-Sided Porcelain Flange Sign
      • Trico Thermometer
      • Tydol Oil Single-Sided Tin Diecut License Plate Topper
      • Hudson Cars Double-Sided Porcelain Sign
      • Kerr Mcgee Handy Oilers
      • Sinclair H-C Capco Globe

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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