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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Gillette Porcelain Flange Sign
  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Lincoln Paints Porcelain Flange Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Dutch Boy Paints Sign
  • Hardware Store Mileage Sign
  • Dutch Boy Paint Die-Cut
  • SWP Cover the Earth Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Blu-J Broom Display
  • Gold Dust Washing Powder Box
  • Olo Soap Powder Sign
  • Fairmont Creamery Pot and Pan Scraper
  • Babbitt's Cleanser Pot and Pan Scraper
  • White King Soap Signs

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • The Friendly Five Store Sign
  • Gold Seal Shoes Sign
  • Sewing Supplies Drawer
  • Neon Weather-Bird Shoe Sign
  • Tom Sawyer Boys Department Sign
  • Read and White Clothiers Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Alka-Seltzer Thermometer
  • Luden's Cough Drop Sign
  • Vicks Door Push
  • Cole's Nerve and Blood Tonic Sign
  • Ex-Lax Thermometer
  • Vaseline Preparations Display

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Farm Service Products Single-Sided Tin Sign
  • Wolverine Brand Fertilizers Sign
  • Sunkist Fruits and Vegetables Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Ford Tractor Double-Sided Porcelain Sign
  • John Deere Farm Implements Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Lance Crackers Display
  • Sunbeam Bread Sign
  • Planters Peanut Jar
  • Coin-Op Peanut Machine
  • Crowley's Cow Neon Sign
  • Planters Peanuts Glass Jar

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Wesco Dog Chain Sign and Holder
    • Florida Power and Light Company Sign
    • Bond and Olin Flashlights and Display
    • Coppertone Thermometer
    • The Kodak Camera Single-Sided Porcelain Sign
    • Eveready Help Wanted Poster

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Health Regulations Single-Sided Porcelain Sign
    • Ladies & Restroom Single-Sided Porcelain Signs
    • Rawleighs Tin Flange Sign
    • Knight Products Sign
    • Polly Stamps Lighted Clock
    • Spitting Is Unlawful Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Shotgun Shell Thermometer
    • Skagg Co Framed Print
    • Western Ammunition Moose Poster
    • Remington Framed Sign
    • NRA Member Sign
    • Kleanbore Ammunition Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Royal Crown Cola Sign
    • Domed Red Coca-Cola Sign
    • Coca-Cola Spanish Sign
    • Coca-Cola The Drink They All Expect Sign
    • Cherry Blossoms Soda Sign
    • Coca Cola Curb Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Light-Up Peters Ice Cream Sign
      • Wrigley's Doublemint Sign
      • Foster's Old Fashion Freeze Sign
      • Dazey Ice Cream Straw Holder
      • Coin-Op Gumball Machine
      • Wrigley's Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • Fada Radio Single-Sided Porcelain Sign
      • RCA TV-Radio Plastic Lighted Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Mail Pouch Tobacco Sign
      • Folding Piedmont Cigarette Chairs
      • Peg Top Cigar Single-Sided Porcelain Sign
      • Phillip Morris Cigarette Clock
      • Great Dane Aluminum Plaques
      • Emblem Cigarettes Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Fisk Tire Clock
      • Chevrolet Service Sign
      • Golden State Automobile Club Double-Sided Porcelain Sign
      • Neon Buick Sign
      • United Motors Double-Sided Porcelain Diecut Sign
      • Grey-rock Tin Flange Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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