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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Gillette Razor Display
  • Pendulum Clock Damaskeene
  • Marlin Razor Blades Display
  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • Norseman Coal Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Colorado Fence Sign
  • Dutch Boy Paint Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Blu-J Broom Display
  • Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Olo Soap Powder Sign
  • Soap Brand Hanging Signs
  • Sunlight Soap Sign

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Rusco Elastic Display
  • Neon Parrot Shoes Sign
  • Gold Seal Shoes Sign
  • OshKosh B'Gosh Overalls Sign
  • Headlights Overalls Sign
  • Neon Poll Parrot Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vicks Cold Products Door Push
  • Nature's Remedy Laxative Thermometer
  • Dr Caldwell's Syrup Pepsin Door Push
  • Mentholatum Sign
  • Humphreys' Remedies Display
  • Vicks Va-Tro-Nol Sign

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Greenwood Seed Corn Sign
  • Ford Tractor Double-Sided Porcelain Sign
  • John Deere Dealer Neon Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Kraft Chicken Single-Sided Tin Embossed Diecut Sign
  • Sunkist Fruits and Vegetables Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Standby Tomato Juice Sign
  • Sunbeam Bread Standing Sign
  • Sunbeam Rolls Sign
  • King Midas Flour Sign
  • Crowley's Cow Neon Sign
  • Antique Planters Peanut Jar

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Radiola Dealer Hanging Sign
    • Parker Pen Lucky Curve Sign
    • Eveready Help Wanted Poster
    • Florida Power and Light Company Sign
    • Coppertone Thermometer
    • Valspar Boat Varnish Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Hargrave Secret Service
    • Rarin' To Go Frontier Sign
    • Ken-L Biskit Sign
    • Vintage Cash Register
    • National Fish Depot Trade Sign
    • Ken-L Biskit Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Shotgun Shell Thermometer
    • Skagg Co Framed Print
    • Western Ammunition Moose Poster
    • Winchester Thermometer
    • Remington Firearms Round Thermometer
    • Kleanbore Ammunition Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Arrow Button Sign
    • Ice Cold Coca Cola Cup Sign
    • Coca-Cola Cartons Sign
    • Quencho Sign
    • Play Refreshed Have a Coke Sign
    • Coca-Cola Fountain Dispenser

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Spearmint Gum Sign
      • Wrigley's Gum Sign
      • Candy Countertop Display
      • 3 Cent Gumball Machine
      • Foster's Freeze Sign
      • Wrigley's Toy Truck

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Folding Piedmont Cigarette Chairs
      • Peter Schuyler Cigar Sign
      • Chesterfield Cigarettes Door Push
      • Duke's Mixture Tobacco Sign
      • National Cigar Stand Light Fixture
      • Yellow Model Tobacco Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • McColl-Frontenac Oil Co. Glass Oil Bottle With Cap
      • Socony Air-Craft Oils Sign
      • Michelin 1959 Poster
      • Francisco Auto Heater Self-Framed Tin Sign
      • Phillips 66 Shield Sign
      • S-P Motoring Accessories Single-Sided Poster

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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