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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Blue Gillette Blades Thermometer
  • Gillette Tin Flange Sign
  • Pendulum Clock Damaskeene
  • Gillette Razor Display
  • Marlin Razor Blades Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Sign
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Dutch Boy Southern Brand Paint Sign
  • Dutch Boy Paints Sign
  • Hardware Store Mileage Sign
  • Dutch Boy Paint Die-Cut
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • SWP Cover the Earth Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Babbitt's Cleanser Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Sunlight Soap Sign
  • Fairmont Creamery Pot and Pan Scraper
  • Gold Dust Washing Powder Box
  • Gold Dust Framed Paper Poster

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Subotnick & Co Shoes Sign
  • Rusco Elastic Display
  • OshKosh B'Gosh Overalls Sign
  • Gold Seal Shoes Sign
  • Department Store Red Goose Neon Sign
  • Red Goose Shoes Neon Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Strange's A-1 Crystal Oil Sign
  • Vicks Door Push
  • Vicks Door Push
  • Listerine Antiseptic Thermometer
  • Ex-Lax Door Push
  • Bromo Seltzer Dispenser

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Kraft Chicken Single-Sided Tin Embossed Diecut Sign
  • John Deere Dealer Neon Sign
  • Hampshires Farm Sign
  • Kimball's Charollaise Cattle Sign
  • Florida Citrus Exchange Sign
  • Farmers Buttermilk Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Mother's Cookies Display Jar
  • Time Out for Tom's Sign
  • Ward's Vitovim Bread Thermometer
  • Orange Empire Stores Sign
  • Columbia Bread and Cakes Sign
  • Sunbeam Bread Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Wesco Dog Chain Sign and Holder
    • Smith Miller Toy Truck
    • Caterpillar Lighted Clock
    • Westinghouse Round Lighted Sign
    • The Kodak Camera Single-Sided Porcelain Sign
    • George Lawrence Dog Chains Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Ladies & Restroom Single-Sided Porcelain Signs
    • Ken-L Biskit Sign
    • Columbia Records Tin Thermometer In Wood Frame
    • Red Rose Door Push
    • Interlux Marine Paints Sign
    • Dr Ross Dog and Cat Food Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Skagg Co Framed Print
    • Winchester Shell Thermometer
    • Winchester Shotgun Shell Thermometer
    • Kleanbore Ammunition Sign
    • Remington Framed Sign
    • Winchester Thermometer

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Fountain Service Sign
    • Barq's Root Beer Thermometer
    • You Taste Its Quality Coca-Cola Sign
    • Here's Something Good Coca-Cola Sign
    • Pepsi-Cola Sign
    • Pepsi-Cola Fountain Dispenser

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Dazey Ice Cream Straw Holder
      • Schrafft's Chocolates Sign
      • Foster's Freeze Sign
      • Wrigley's Doublemint Sign
      • Wrigley's Spearmint Gum Sign
      • Wrigley's Spearmint Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Old Gold Cigarettes Sign
      • Piedmont Cigarette
      • Genuine Durham Tobacco Sign
      • Sterling and Burley Tobacco Store Tins
      • Randolph Macon Cigars Tin Sign
      • Peg Top Cigar Single-Sided Porcelain Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Tydol Framed Poster
      • Veedol Oil Sign
      • Oldsmobile Service Globe Sign
      • Neon Hudson Car Sign
      • Ford Neon Sign
      • Genuine Chevrolet Parts Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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