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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Gillette Porcelain Flange Sign
  • Gillette Razor Display
  • Gillette Tin Flange Sign
  • Marlin Razor Blades Display
  • Pendulum Clock Damaskeene

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Lincoln Paints Porcelain Flange Sign
  • Dutch Boy Southern Brand Paint Sign
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • SWP Cover the Earth Die-Cut
  • Norseman Coal Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Fairmont Creamery Pot and Pan Scraper
  • Olo Soap Powder Sign
  • Gold Dust Framed Paper Poster
  • Soap Brand Hanging Signs
  • Babbitt's Cleanser Pot and Pan Scraper
  • Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Sewing Supplies Drawer
  • Neon Weather-Bird Shoe Sign
  • Dr Scholl's Zino Pads Sign
  • Department Store Red Goose Neon Sign
  • Subotnick & Co Shoes Sign
  • Merrick's Cotton Thread Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Alka-Seltzer Thermometer
  • Vicks Door Push
  • Ex-Lax Round Sign
  • Ex-Lax Door Push
  • Listerine Antiseptic Thermometer
  • Ex-Lax Porcelain Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Sunkist Fruits and Vegetables Sign
  • Greenwood Seed Corn Sign
  • Empire Milker Farm Sign
  • Texaco Farm Lubricants Sign
  • Ford Tractor Double-Sided Porcelain Sign
  • Kimball's Charollaise Cattle Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Squirrel Brand Peanuts Display
  • Red Rooster Single-Sided Porcelain Sign
  • White Loaf Baking Powder Sign
  • Mother's Cookies Display Jar
  • Hinz's Coffee String Holder
  • Sunbeam Bread Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Valspar Boat Varnish Sign
    • Bond and Olin Flashlights and Display
    • Coppertone Thermometer
    • Fairbanks-Morse Windmills Sign
    • Eveready Single-Sided Porcelain Sign
    • Westinghouse Round Lighted Sign

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Rarin' To Go Frontier Sign
    • Health Regulations Single-Sided Porcelain Sign
    • Columbia Records Tin Thermometer In Wood Frame
    • Polly Stamps Lighted Clock
    • Women's Room Porcelain Flange Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Remington Framed Sign
    • Western Ammunition Moose Poster
    • Remington Game Load Game Poster
    • Winchester Thermometer
    • Winchester Shell Thermometer
    • Western Ammunition Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Arrow Sign
    • Coca-Cola You Trust its Quality Sign
    • Royal Crown Cola Sign
    • Coca-Cola Your Thirst Takes Wings Sign
    • RC Cola Cafe Sign
    • Sun Spot Flange Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Gum Sign
      • Velvet Ice Cream Sign
      • Coin-Op Gumball Machine
      • Wrigley's Gum Sign
      • Love Nest Candy Bar Sign
      • Colgan's Taffy-Tolu Glass Jar

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Safety First Red Man Door Push
      • Duke's Mixture Tobacco Sign
      • Peter Schuyler Cigar Sign
      • London Life Turkish Cigarettes Sign
      • Piedmont and Velvet Cigarette Sign
      • Great Dane Aluminum Plaques

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • American Gas Glass Gill Globe
      • Continental Oil Reward Sign
      • Goodyear Tires Porcelain Flange Sign
      • Sunoco Blue 190 Sign
      • Gargoyle Mobiloil Sign
      • Imperial Service Double-Sided Porcelain Diecut Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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