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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Paul Jones and Co Framed Ad
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Dutch Boy Paint Die-Cut
  • SWP Cover the Earth Die-Cut
  • Dutch Boy Paints Sign
  • Norseman Coal Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Dutch Boy Southern Brand Paint Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Gold Dust Framed Paper Poster
  • Gold Dust Washing Powder Box
  • Babbitt's Cleanser Pot and Pan Scraper
  • Fairmont Creamery Pot and Pan Scraper
  • Blu-J Broom Display
  • Soap Brand Hanging Signs

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Chadwick's Sewing Display
  • Woman's World Patterns Sign
  • The Friendly Five Store Sign
  • Neon Poll Parrot Shoes Sign
  • Dr Scholl's Zino Pads Sign
  • Neon Parrot Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Ex-Lax Door Push
  • Ex-Lax Thermometer
  • Vicks Door Push
  • Vicks Door Push
  • Luden's Cough Drop Sign
  • Listerine Antiseptic Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Single-Sided Tin Embossed Self-Framed Sign
  • Farmers Buttermilk Sign
  • John Deere Farm Implements Sign
  • Phillips 44 Insecticide Metal Can With Paper Label
  • Ford Tractor Double-Sided Porcelain Sign
  • Choice Seeds Display Box

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Red Rooster Single-Sided Porcelain Sign
  • Elsie the Borden Cow Sign
  • King Midas Flour Sign
  • Mother's Cookies Display Jar
  • C F Sauers Display Cabinet
  • Radiant Roast Coffee Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Smith Miller Toy Truck
    • Stephen's Inks Thermometer
    • George Lawrence Dog Chains Sign
    • Fairbanks-Morse Windmills Sign
    • Eveready Single-Sided Porcelain Sign
    • Caterpillar Lighted Clock

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Rarin' To Go Frontier Sign
    • Fleet Bros Department Store Sign
    • Knight Products Sign
    • Nickel Coin Changer Machine
    • Slow Children Single-Sided Tin Embossed Street Sign
    • Spitting Is Unlawful Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Winchester Shotgun Shell Thermometer
    • Western Ammunition Poster
    • Remington Framed Sign
    • Winchester Thermometer
    • Winchester Shell Thermometer
    • Skagg Co Framed Print

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Take Home a Carton Coca-Cola Sign
    • Coca-Cola Cartons Sign
    • Coca-Cola Six-Pack Carton Sign
    • Pepsi-Cola Neon Clock
    • Dr. Pepper Sign
    • Wood Framed Dr. Pepper Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Doublemint Sign
      • Tootsie Rolls Chewy Candy Sign
      • Tastee-Freez Ice Cream Sign
      • Colgan's Taffy-Tolu Glass Jar
      • Wrigley's Gum Display Clock
      • Lilly Ice Cream Advertisement

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Niggerhair Tobacco Tin
      • Mail Pouch Tobacco Framed Porcelain Thermometer
      • Mecca Cigarettes Sign
      • Star Tobacco Sign
      • Mail Pouch Tobacco Sign
      • Piedmont Cigarette

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Neon Gulf Letters Sign
      • Mustang Oil Sign
      • Waverly Single-Sided Tin Sign
      • Red Crown Gasoline Single-Sided Porcelain Sign
      • Delco-light Single-Sided Tin Embossed Sign
      • Delco Batteries Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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