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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Gillette Razor Display
  • Gillette Porcelain Flange Sign
  • Gillette Tin Flange Sign
  • Pendulum Clock Damaskeene
  • Marlin Razor Blades Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Sealy Picture and Displays
  • Segregation Era Restroom Signs
  • Paul Jones and Co Framed Ad

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • Pabst Blue Ribbon Lighted Canopy
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print

Building

Advertising or items related to paint, insulation, or other building products.

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  • Ojaco Paints Porcelain Flanged Sign
  • Dutch Boy Southern Brand Paint Sign
  • CF & I (Colorado Fuel and Iron) Coal Sign
  • Norseman Coal Sign
  • SWP Cover the Earth Die-Cut
  • Dutch Boy Paint Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Olo Soap Powder Sign
  • Blu-J Broom Display
  • Babbitt's Cleanser Pot and Pan Scraper
  • Gold Dust Washing Powder Box
  • Pot and Pan Scraper
  • Gold Dust Framed Paper Poster

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Merrick's Cotton Thread Display
  • Neon Poll Parrot Shoes Sign
  • Neon Weather-Bird Shoe Sign
  • Red Goose Shoes Neon Sign
  • Rusco Elastic Display
  • Gold Seal Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Cole's Nerve and Blood Tonic Sign
  • Dr Daniels' Veterinary Medicines Sign
  • Humphreys' Remedies Display
  • Listerine Antiseptic Thermometer
  • Ex-lax Single-Sided Porcelain Sign
  • Ex-Lax Porcelain Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Kraft Chicken Single-Sided Tin Embossed Diecut Sign
  • Kimball's Charollaise Cattle Sign
  • Dairy of Merit Sign
  • Oliver Farm Implements Single-Sided Porcelain Sign
  • John Deere Farm Implements Sign
  • Greenwood Seed Corn Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Merita Bread Sign
  • Voigt's Snow Drift Flour Sign
  • Antique Planters Peanut Jar
  • Sunkist Single-Sided Porcelain Sign
  • Tom's Toasted Peanuts Display Rack
  • Larro Cattle Feed Flange Sign

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Caterpillar Lighted Clock
    • Eveready Help Wanted Poster
    • Bond and Olin Flashlights and Display
    • The Kodak Camera Single-Sided Porcelain Sign
    • Westinghouse Round Lighted Sign
    • Coppertone Thermometer

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • No Smoking Single-Sided Porcelain Diecut Sign
    • Dr Ross Dog and Cat Food Sign
    • National Fish Depot Trade Sign
    • Vintage Cash Register
    • Hargrave Secret Service
    • Slow Children Single-Sided Tin Embossed Street Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Kleanbore Ammunition Sign
    • Winchester Thermometer
    • Winchester Shell Thermometer
    • Remington Framed Sign
    • NRA Member Sign
    • Western Ammunition Poster

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Tray
    • Coca-Cola Baseball Sign
    • Coca-Cola
    • Drink Orange-Crush Sign
    • Lighted Coca-Cola Round Sign
    • Coca-Cola Red Button Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Love Nest Candy Bar Sign
      • Colgan's Taffy-Tolu Glass Jar
      • Lilly Ice Cream Advertisement
      • Foster's Freeze Sign
      • Light-Up Peters Ice Cream Sign
      • Popsicle Signs

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Niggerhair Tobacco Tin
      • Waitt & Bond Blackstone Cigar Sign
      • Emblem Cigarettes Sign
      • Duke's Mixture Tobacco Sign
      • Cigars Stained Glass Trade Sign
      • London Life Turkish Cigarettes Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Sohio Gasoline Lp Metal Globe
      • Nash Double-Sided Porcelain Diecut Sign
      • Moore's Supreme Sign
      • Pan-Am Motor Oils Sign
      • Defiance Tires Single-Sided Tin Sign
      • Richfield Hi-Octane Hp Metal Globe

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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