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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Blue Gillette Blades Thermometer
  • Gillette Tin Flange Sign
  • Gillette Razor Display
  • Pendulum Clock Damaskeene
  • Gillette Porcelain Flange Sign
  • Marlin Razor Blades Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Ojaco Paints Porcelain Flanged Sign
  • Norseman Coal Sign
  • Dutch Boy Paint Die-Cut
  • Dutch Boy Paints Sign
  • Federal Yacht Paint Sign
  • Colorado Fence Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Pot and Pan Scraper
  • Babbitt's Cleanser Pot and Pan Scraper
  • Jap Rose Soap Door Push
  • Fairmont Creamery Pot and Pan Scraper
  • Blu-J Broom Display
  • Gold Dust Framed Paper Poster

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Gold Seal Shoes Sign
  • Chadwick's Sewing Display
  • OshKosh B'Gosh Overalls Sign
  • Woman's World Patterns Sign
  • Neon Parrot Shoes Sign
  • Merrick's Cotton Thread Store Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vintage Ex-Lax Displays
  • Ex-lax Single-Sided Porcelain Sign
  • Vaseline Preparations Display
  • Vicks Cold Products Door Push
  • Humphreys' Remedies Display
  • Nature's Remedy Laxative Thermometer

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • John Deere Dealer Neon Sign
  • Texaco Farm Lubricants Sign
  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Wolverine Brand Fertilizers Sign
  • Cletrac Crawler Tractors Single-Sided Porcelain Diecut Sign
  • Phillips 44 Insecticide Metal Can With Paper Label

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Glass Squirrel Salted Peanut Jar
  • Sunbeam Bread Sign
  • Hexagonal Glass Planters Jar
  • Merita Bread Sign
  • Planters Peanut Jars
  • Morton Salt Thermometer

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Smith Miller Toy Truck
    • Wesco Dog Chain Sign and Holder
    • Staedtler Mars Thermometer
    • Stephen's Inks Thermometer
    • Bond and Olin Flashlights and Display
    • Caterpillar Lighted Clock

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Vintage Cash Register
    • Knight Products Sign
    • Nickel Coin Changer Machine
    • Red Rose Door Push
    • Ken-L Biskit Sign
    • Comet Coin-Op Slot Machine

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • NRA Member Sign
    • Western Ammunition Poster
    • Remington Firearms Round Thermometer
    • Remington Framed Sign
    • Winchester Shell Thermometer
    • Skagg Co Framed Print

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Coca-Cola Cup Sign
    • Coca-cola Bottle Single-Sided Porcelain Diecut Sign
    • Dr. Pepper Drink Sign
    • Coca-Cola Scoreboard
    • Coca Cola Standing Sign
    • Coca Cola Sign

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Wrigley's Spearmint Gum Sign
      • Velvet Ice Cream Sign
      • Tootsie Rolls Chewy Candy Sign
      • Love Nest Candy Bar Sign
      • Popsicle Signs
      • Foster's Old Fashion Freeze Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • Western Union Porcelain Flange Sign
      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Coin-Op Match Dispenser
      • Diamond Matches Coin-Operated Machine
      • London Life Turkish Cigarettes Sign
      • Sterling and Burley Tobacco Store Tins
      • Randolph Macon Cigars Tin Sign
      • Honey Bee Snuff

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Richfield Capco Globe
      • Shell Aviation Sign
      • Mobilgas Special Globe
      • Red Crown Gasoline Thermometer
      • Continental Oil Reward Sign
      • Motor Rythm Paper Poster

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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