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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Blue Gillette Blades Thermometer
  • Pendulum Clock Damaskeene
  • Marlin Razor Blades Display
  • Gillette Tin Flange Sign
  • Gillette Razor Display

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • Pabst Blue Ribbon Lighted Canopy
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • Ojaco Paints Porcelain Flanged Sign
  • Colorado Fence Sign
  • Dutch Boy Paint Die-Cut
  • Sprinkler Fire Alarm Single-Sided Porcelain Sign
  • SWP Cover the Earth Die-Cut

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Fairmont Creamery Pot and Pan Scraper
  • Soap Brand Hanging Signs
  • Jap Rose Soap Door Push
  • Gold Dust Framed Paper Poster
  • White King Soap Signs
  • Babbitt's Cleanser Pot and Pan Scraper

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • Department Store Red Goose Neon Sign
  • Red Goose Shoes Neon Sign
  • Subotnick & Co Shoes Sign
  • Neon Poll Parrot Shoes Sign
  • Sewing Supplies Drawer
  • Merrick's Cotton Thread Display

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Cole's Nerve and Blood Tonic Sign
  • Vintage Ex-Lax Displays
  • Nature's Remedy Laxative Thermometer
  • Vicks Remedy Thermometer
  • Vicks Va-Tro-Nol Sign
  • Vicks Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Illinois Farm Supply Company Double-Sided Porcelain Sign
  • Model Dairy Barn Sign
  • National Poultry Improvement Plan Sign
  • Dairy of Merit Sign
  • Farm Service Products Single-Sided Tin Sign
  • Florida Citrus Exchange Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Sunbeam Bread Standing Sign
  • Planters Fertilizers Sign
  • Lance Crackers Display
  • Sunbeam Brand Bread Sign
  • Columbia Bread and Cakes Sign
  • Hills Bros Coffee Porcelain Thermometer

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Eveready Single-Sided Porcelain Sign
    • Radiola Dealer Hanging Sign
    • The Kodak Camera Single-Sided Porcelain Sign
    • Caterpillar Lighted Clock
    • Bond and Olin Flashlights and Display
    • Wesco Dog Chain Sign and Holder

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Comet Coin-Op Slot Machine
    • Rarin' To Go Frontier Sign
    • Vintage Cash Register
    • Slow Children Single-Sided Tin Embossed Street Sign
    • Vintage Cash Register
    • Vintage Cash Register

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • Kleanbore Ammunition Sign
    • NRA Member Sign
    • Remington Game Load Game Poster
    • Winchester Shotgun Shell Thermometer
    • Western Ammunition Moose Poster
    • Skagg Co Framed Print

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Wood Framed Dr. Pepper Sign
    • Ward's Lime Crush Syrup Dispenser
    • Pepsi-Cola Sign
    • Embossed Coca-Cola Sign
    • Grapette Soda Aluminum Flange Sign
    • Stand Up Coca-Cola Display

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • Foster's Old Fashion Freeze Sign
      • Wrigley's Spearmint Gum Sign
      • Ice Cold Coca-Cola Sign
      • Wrigley's Doublemint Sign
      • Coin-Op Gumball Machine
      • Foster's Freeze Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Honest Scrap Single-Sided Porcelain Sign
      • Sterling and Burley Tobacco Store Tins
      • No Smoking Please Train Sign
      • Piedmont and Velvet Cigarette Sign
      • Peter Schuyler Cigar Sign
      • Mail Pouch Tobacco Thermometer

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Unity Gasoline Globe
      • Sinclair Extra Duty Hanging Sign
      • Pneus Domion Royal Double-Sided Porcelain Diecut Sign
      • Exide Batteries Thermometer
      • Red Seal Battery Thermometer
      • Fordson Auto Sales and Service Sign

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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