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Genres of Antique Advertising

There are many genres of collectibles in the antique advertising field. Listed below are many of the popular genres collectors are engaged in, there are of course others that are not included and if you’d like to help add more categories feel free to contact us. Each category below explains a little about what types of items are typically found and what is and isn’t included in the category.

Barbershop

Items related to shaving, hair cutting, and barbershops or salons.

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  • Gillette Porcelain Flange Sign
  • Gillette Razor Display
  • Gillette Tin Flange Sign
  • Marlin Razor Blades Display
  • Pendulum Clock Damaskeene
  • Blue Gillette Blades Thermometer

Black Americana

Items related to advertising with stereotypical African American characters. This category has items that sometimes depict racist or negative stereotypes of African Americans.

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  • Paul Jones and Co Framed Ad
  • Sealy Picture and Displays
  • Segregation Era Restroom Signs

Breweriana

Items related to Beer, Wine, or Liquor. These could be anything from signs, beer bottles, cans, or brewing equipment.

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  • A-1 Beer Framed Print
  • Steinerbru Ale Beer Neon Sign
  • A-1 Beer Framed Print
  • Pabst Blue Ribbon Sign
  • Pabst Blue Ribbon Lighted Canopy

Building

Advertising or items related to paint, insulation, or other building products.

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  • Federal Yacht Paint Sign
  • Lincoln Paints Porcelain Flange Sign
  • Hardware Store Mileage Sign
  • SWP Cover the Earth Die-Cut
  • Norseman Coal Sign
  • Ojaco Paints Porcelain Flanged Sign

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Cleaning

This category has items related to soap, cleansers, brushes, and other cleaning products and advertising.

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  • Gold Dust Framed Paper Poster
  • Soap Brand Hanging Signs
  • Blu-J Broom Display
  • Fairmont Creamery Pot and Pan Scraper
  • Sunlight Soap Sign
  • Jap Rose Soap Door Push

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Clothing

Items related to advertising clothing brands, articles of clothing, or components (like buttons, elastic, or thread).

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  • OshKosh B'Gosh Overalls Sign
  • The Friendly Five Store Sign
  • Chadwick's Sewing Display
  • Woman's World Patterns Sign
  • Peter's Shoe Store Display
  • Gold Seal Shoes Sign

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Drug Store

Items related to Pharmacies, not just the medication aspect but other health and hygienic items one might find in a drug store (items you might still find at CVS, even).

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  • Vicks Door Push
  • Vicks Door Push
  • Bromo Seltzer Dispenser
  • Vaseline Display Case
  • Vicks Door Push
  • Ex-Lax Door Push

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Farming

This category has items related to farming, animal husbandry, or agriculture.

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  • Empire Milker Farm Sign
  • John Deere Farm Implements Sign
  • Model Dairy Barn Sign
  • Farmers Buttermilk Sign
  • Ford Tractor Double-Sided Porcelain Sign
  • John Deer Farm Equipment Sign

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Food

Items related to food products, grocery stores, and beverages (non-alcoholic)

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  • Gold Milk Sign
  • Golden Sun Coffee Tin Scoop
  • Navarre Golden Sun Coffee Tin Advertising Scoop
  • Necco Wafers Display Stand
  • I-H Flour Sign
  • Planters Peanuts Glass Jar

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Holidays

Items related to Holidays, primarily Christmas but also others.

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    Manufacturers

    Items and Advertising products for manufacturing companies, many of these items are samples, but some advertise heavy equipment and appliances as well.

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    • Singer Sewing Machines Sign
    • Wesco Dog Chain Sign and Holder
    • Radiola Dealer Hanging Sign
    • George Lawrence Dog Chains Sign
    • Parker Pen Lucky Curve Sign
    • Metal Reddy Kilowatt Figurine

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    Misc Advertising

    Items and Advertising that never found a home anywhere else, this is always a fun category to browse.

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    • Ken-L Biskit Sign
    • Nickel Coin Changer Machine
    • Women's Room Porcelain Flange Sign
    • Hargrave Secret Service
    • Red Rose Door Push
    • Interlux Marine Paints Sign

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    Outdoorsman

    Items and Advertising for Hunting, Fishing, Camping and other outdoor / wilderness activities.

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    • NRA Member Sign
    • Winchester Shell Thermometer
    • Western Ammunition Moose Poster
    • Remington Firearms Round Thermometer
    • Remington Game Load Game Poster
    • Kleanbore Ammunition Sign

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    Soda Fountain

    This category is mainly Coca-Cola, but also other soda brands and soda fountain items.

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    • Dr. Pepper Sign
    • Good Coca-Cola Sign
    • Waverly Beverage Sign
    • Coca-Cola Bottle White Button Sign
    • Coca-Cola Your Thirst Takes Wings Sign
    • Red and White Coca-Cola Clock

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    Sports

    Items related to sports, most of these are baseball items, but there are other sports as well that can be found.

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      Sweets

      Items from Candies, Gums, Ice Creams and other sweet treats.

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      • 3 Cent Gumball Machine
      • Colgan's Taffy-Tolu Glass Jar
      • Wrigley's Gum Sign
      • Tastee-Freez Ice Cream Sign
      • Schrafft's Chocolates Sign
      • Wrigley's Chewing Gum Sign

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      Telephony

      Items related to Telephones, Telegraphs, and Radios. It encompasses ways to communicate over long distances.

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      • RCA TV-Radio Plastic Lighted Sign
      • Fada Radio Single-Sided Porcelain Sign
      • Western Union Porcelain Flange Sign

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      Tobacciana

      Items related to tobacco, cigarettes, pipes and the advertising and tins from them.

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      • Coin-Op Match Dispenser
      • Old Gold Cigarettes Sign
      • Chesterfield Cigarettes Door Push
      • Emblem Cigarettes Sign
      • Fil-ur-liter Lighter Fluid Dispenser
      • King Oscar Cigar Stand-up Sign

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      Transportation

      This category includes Petroliana, Automobiliana, Boating, Airplanes and even Bicycles. If you’re looking for oil & gas, or car brand signs this is the place.

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      • Power-lube Double-Sided Porcelain Sign
      • Wico Electric Co. Tin Flange Sign
      • Safety First Sound Sparton Porcelain Sign
      • Sunset Gasoline Double-Sided Porcelain Sign
      • Super Greyhound Motor Fuel Sign
      • Colonial Oil Industries Globe

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      Western

      Items related to Western themes – Cowboys and Indians and the early west as well as Hollywood style portrayals.

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